ANKER takes the protection of your personal data very seriously. The following statement gives you an overview of how we ensure this protection and what kind of data is collected for what purpose.
Table of contents
Introduction and overview
We have written this privacy statement (version 09/23/2021-311290855) to explain to you, in accordance with the requirements of the General Data Protection Regulation (EU) 2016/679 and applicable national laws, which personal data (data for short) we as the controller - and the processors (e.g. providers) commissioned by us - process, will process in the future and what lawful options you have. The terms used are to be understood as gender-neutral.
In short, we inform you comprehensively about data that we process about you.
Privacy statements usually sound very technical and use legal terminology. This privacy statement, on the other hand, is intended to describe the most important things to you as simply and transparently as possible. To the extent that it is conducive to transparency, technical terms are explained in a reader-friendly manner, links to further information are provided and graphics are used. In this way, we inform you in clear and simple language that we only process personal data in the course of our business activities if there is a corresponding legal basis. This is certainly not possible by providing the most concise, unclear and legalistic explanations possible, as is often standard practice on the Internet when it comes to data protection. I hope you find the following explanations interesting and informative, and perhaps there is one or the other piece of information that you did not yet know.
If questions nevertheless remain, we would like to ask you to contact the responsible office named below or in the imprint, to follow the available links and to look at further information on third-party sites. Our contact details can of course also be found in the imprint.
Scope
This data protection declaration applies to all personal data processed by us in the company and to all personal data processed by companies commissioned by us (order processors). By personal data, we mean information within the meaning of Art. 4 No. 1 DSGVO, such as a person's name, e-mail address and postal address. The processing of personal data ensures that we can offer and invoice our services and products, whether online or offline. The scope of this privacy policy includes:
In short, the data protection declaration applies to all areas in which personal data is processed in a structured manner within the company via the aforementioned channels. If we enter into legal relationships with you outside of these channels, we will inform you separately if necessary.
Legal basis
In the following privacy statement, we provide you with transparent information on the legal principles and regulations, i.e. the legal bases of the General Data Protection Regulation, which enable us to process personal data.
As far as EU law is concerned, we refer to REGULATION (EU) 2016/679 OF THE EUROPEAN PARLIAMENT AND OF THE COUNCIL of 27 April 2016. You can of course read this General Data Protection Regulation of the EU online on EUR-Lex, the access to EU law, at https://eur-lex.europa.eu/legal-content/DE/TXT/?uri=celex%3A32016R0679.
We only process your data if at least one of the following conditions applies:
Further conditions such as the performance of recordings in the public interest and the exercise of official authority as well as the protection of vital interests do not generally occur with us. If such a legal basis should be relevant, it will be indicated at the appropriate place.
In addition to the EU regulation, national laws also apply:
If other regional or national laws apply, we will inform you of this in the following sections.
Contact details of the data protection officer
Sebastian Herting
Hallerstraße 76
20146 Hamburg
E-mail: datenschutzbeauftragter@anker.net
Phone: +49 (0) 40 228 691 140
According to Article 13 of the GDPR, you have the following rights to ensure fair and transparent processing of data:
If you believe that the processing of your data violates data protection law or that your data protection rights have been violated in any other way, you can complain to the supervisory authority. For Austria, this is the data protection authority, whose website can be found at https://www.dsb.gv.at/, and for Germany you can contact the Federal Commissioner for Data Protection and Freedom of Information (BfDI).
In short, you have rights - do not hesitate to contact the responsible party listed above with us!
Storage duration
The fact that we only store personal data for as long as is absolutely necessary for the provision of our services and products applies as a general criterion with us. This means that we delete personal data as soon as the reason for processing the data no longer exists. In some cases, we are required by law to store certain data even after the original purpose has ceased to exist, for example for accounting purposes.
Should you wish your data to be deleted or revoke your consent to data processing, the data will be deleted as soon as possible and insofar as there is no obligation to store it.
We will inform you about the specific duration of the respective data processing below, provided that we have further information on this.
Contact details of the data protection officer
Below you will find the contact details of our data protection officer.
Sebastian Herting
Hallerstraße 76
20146 Hamburg
E-mail: datenschutzbeauftragter@locafox.de
Data transmission to third countries
We only transfer or process data to countries outside the EU (third countries) if you consent to this processing, if this is required by law or contractually necessary and in any case only to the extent that this is generally permitted. Your consent is in most cases the most important reason that we have data processed in third countries. Processing personal data in third countries such as the U.S., where many software vendors provide services and have their server locations, may mean that personal data is processed and stored in unexpected ways.
We expressly point out that, in the opinion of the European Court of Justice, there is currently no adequate level of protection for data transfers to the USA. Data processing by US services (such as Google Analytics) may result in data not being processed and stored anonymously. Furthermore, US government authorities may be able to access individual data. In addition, it may happen that collected data is linked with data from other services of the same provider, if you have a corresponding user account. Where possible, we try to use server locations within the EU, if this is offered.
We will inform you in more detail about data transfer to third countries, if applicable, at the appropriate places in this privacy policy.
Data processing security
To protect personal data, we have implemented both technical and organizational measures. Where possible, we encrypt or pseudonymize personal data. In this way, we make it as difficult as possible for third parties to infer personal information from our data.
Article 25 of the GDPR refers to "data protection through technical design and data protection-friendly default settings" and thus means that both software (e.g., forms) and hardware (e.g., access to the server room) should always be designed with security in mind and that appropriate measures should be taken. If necessary, we will go into more detail on specific measures below.
TLS encryption with https
TLS, encryption and https sound very technical and they are. We use HTTPS (the Hypertext Transfer Protocol Secure stands for "secure hypertext transfer protocol") to transfer data over the Internet in a tap-proof way.
This means that the complete transfer of all data from your browser to our web server is secured - no one can "listen in".
In this way, we have introduced an additional security layer and fulfill data protection by design of technology Article 25(1) DSGVO). By using TLS (Transport Layer Security), an encryption protocol for secure data transmission on the Internet, we can ensure the protection of confidential data.
You can recognize the use of this data transmission security by the small lock symbol at the top left of the browser, to the left of the Internet address (e. g. e.g. beispielseite.de) and the use of the https scheme (instead of http) as part of our Internet address.
If you would like to know more about encryption, we recommend a Google search for "Hypertext Transfer Protocol Secure wiki" to find good links to further information.
Communication
Communication summary
👥 Data subjects: All those who communicate with us by telephone, e-mail or online form
📓 Data processed: e.g. telephone number, name, e-mail address, dealer number, form data entered. More details can be found at the respective contact type used
🤝 Purpose: Handling of communication with customers, business partners, etc.
📅 Storage period: Duration of the business case and legal regulations
⚖️ Legal basis: Art. 6 para. 1 lit. a DSGVO (Consent), Art. 6 para. 1 lit. b DSGVO (Contract), Art. 6 para. 1 lit. f DSGVO (Legitimate Interests)
When you contact us and communicate by phone, e-mail or online form, personal data may be processed.
The data will be processed for the handling and processing of your question and the related business transaction. The data during stored as long or as long as required by law.
Persons concerned
All those who seek contact with us via the communication channels provided by us are affected by the aforementioned processes. Or use an active subscription to LocaFox POS Cash Register as a digital recording system.
Phone
When you call us, the call data is stored pseudonymously on the respective terminal device and with the telecommunications provider used. In addition, data such as name and telephone number may subsequently be sent by e-mail and stored for the purpose of responding to inquiries. The data is deleted as soon as the business case has been terminated and legal requirements permit.
If you communicate with us by e-mail, data may be stored on the respective end device (computer, laptop, smartphone,...) and data is stored on the e-mail server. The data will be deleted as soon as the business relationship has ended and legal requirements allow it.
Online forms
If you communicate with us using an online form, data is stored on our web server and, if necessary, forwarded to an e-mail address of ours. The data is deleted as soon as the business case has been terminated and legal requirements permit.
Legal basis
The processing of the data is based on the following legal bases:
Messenger & Communication
Messenger & Communication Privacy Policy Summary
👥 Data subjects: visitors to the website
🤝 Purpose: contact inquiries and general communication between us and you
📓 Data processed: Data such as name, address, email address, phone number, general content data, IP address if applicable
More details can be found in the respective tools used.
📅 Storage period: depending on the messenger & communication functions used
⚖️ Legal basis: Art. 6 para. 1 lit. a DSGVO (Consent), Art. 6 para. 1 lit. f DSGVO (Legitimate Interests), Art. 6 para. 1 p. 1 lit. b. DSGVO (contractual or pre-contractual obligations).
What are messenger & communication functions?
We offer various options on our website (such as messenger and chat functions, online or contact forms, e-mail, telephone) to communicate with us. In this context, your data will also be processed and stored to the extent necessary to respond to your inquiry and our subsequent measures.
In addition to classic means of communication such as e-mail, contact forms or telephone, we also use chats or messengers. The most commonly used messenger function at present is WhatsApp, but there are of course many different providers offering messenger functions specifically for websites. If content is encrypted end-to-end, this is indicated in the individual privacy texts or in the privacy policy of the respective provider. End-to-end encryption means nothing other than that content of a message itself is not visible to the provider. However, information about your device, location settings and other technical data can still be processed and stored.
Why do we use messenger & communication features?
Communication possibilities with you are of great importance for us. After all, we want to talk to you and answer all possible questions about our service in the best possible way. Well-functioning communication is an important part of our service. With the convenient messenger & communication functions, you can always choose the ones you prefer. In exceptional cases, however, we may not be able to answer certain questions via chat or messenger. This is the case, for example, when it comes to internal contractual matters. In this case, we recommend other communication options such as e-mail or telephone.
We generally assume that we remain responsible under data protection law, even if we use services of a social media platform. However, the European Court of Justice has ruled that in certain cases the operator of the social media platform may be jointly responsible with us within the meaning of Art. 26 DSGVO. Insofar as this is the case, we point this out separately and work on the basis of an agreement in this regard. The essence of the agreement is reproduced below for the platform concerned.
Please note that when using our built-in elements, data of you may also be processed outside the European Union, as many providers, for example Facebook Messenger or WhatsApp are American companies. This may make it less easy for you to claim or enforce your rights regarding your personal data.
What data is processed?
Exactly what data is stored and processed depends on the respective provider of the messenger & communication functions. Basically, it is data such as name, address, phone number, email address and content data such as all information you enter in a contact form. In most cases, information about your device and the IP address are also stored. Data that is collected via a messenger & communication function is also stored on the servers of the providers.
If you want to know exactly what data is stored and processed by the respective providers and how you can object to the data processing, you should carefully read the respective privacy policy of the company.
How long is data stored?
How long the data is processed and stored depends primarily on the tools we use. You can learn more about the data processing of the individual tools below. The privacy statements of the providers usually state exactly which data is stored and processed and for how long. In principle, personal data is only processed for as long as is necessary to provide our services. If data is stored in cookies, the storage period varies greatly. The data can be deleted immediately after leaving a website, but it can also remain stored for several years. Therefore, you should look at each individual cookie in detail if you want to know more about the data storage. In most cases, you will also find informative information about the individual cookies in the privacy statements of the individual providers.
Right of objection
You also have the right and the possibility to revoke your consent to the use of cookies or third-party providers at any time. This works either via our cookie management tool or via other opt-out functions. For example, you can also prevent data collection through cookies by managing, disabling or deleting cookies in your browser. For more information, please refer to the consent section.
Since Messenger & Communication functions may use cookies, we also recommend that you read our general privacy policy on cookies. To find out exactly which of your data is stored and processed, you should read the privacy statements of the respective tools.
Legal basis
If you have consented that data from you can be processed and stored by integrated messenger & communication functions, this consent is considered the legal basis for data processing (Art. 6 para. 1 lit. a DSGVO). We process your request and manage your data in the context of contractual or pre-contractual relationships in order to fulfill our pre-contractual and contractual obligations or to respond to requests. The basis for this is Art. 6 para. 1 p. 1 lit. b. DSGVO. In principle, your data will also be stored and processed on the basis of our legitimate interest (Art. 6 para. 1 lit. f DSGVO) in fast and good communication with you or other customers and business partners, if consent has been given.
Facebook Messenger Privacy Policy
We use the communication tool Facebook Messenger. The service provider is the American company Meta Platforms Inc. The company Meta Platforms Ireland Limited (4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland) is responsible for the European region.
Facebook also processes data from you in the USA, among other places. We would like to point out that according to the opinion of the European Court of Justice, there is currently no adequate level of protection for the transfer of data to the USA. This may be associated with various risks for the legality and security of data processing.
Facebook uses so-called standard contractual clauses (= Art. 46. para. 2 and 3 DSGVO) as the basis for data processing for recipients located in third countries (outside the European Union, Iceland, Liechtenstein, Norway, i.e. in particular in the USA) or a data transfer there. Standard Contractual Clauses (SCC) are templates provided by the EU Commission and are intended to ensure that your data complies with European data protection standards even if it is transferred to third countries (such as the USA) and stored there. Through these clauses, Facebook undertakes to comply with the European level of data protection when processing your relevant data, even if the data is stored, processed and managed in the US. These clauses are based on an implementing decision of the EU Commission. You can find the decision and the corresponding standard contractual clauses here, among other places: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de
The Facebook Data Processing Term, which complies with the Standard Contractual Clauses, can be found at https://www.facebook.com/legal/terms/dataprocessing.
You can learn more about the data processed through the use of Facebook in the Privacy Policy at https://www.facebook.com/about/privacy.
WhatsApp privacy policy
We use the instant messaging service WhatsApp to communicate with our customers. The service provider is the American company WhatsApp Inc. a subsidiary of Meta Platforms Inc. The company responsible for the European region is WhatsApp Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland.
WhatsApp also processes data from you in the USA, among other places. We would like to point out that according to the opinion of the European Court of Justice, there is currently no adequate level of protection for the transfer of data to the USA. This may be associated with various risks for the legality and security of data processing.
WhatsApp uses so-called standard contractual clauses (= Art. 46. para. 2 and 3 DSGVO) as the basis for data processing with recipients located in third countries (outside the European Union, Iceland, Liechtenstein, Norway, i.e. in particular in the USA) or a data transfer there. Standard Contractual Clauses (SCC) are templates provided by the EU Commission and are intended to ensure that your data comply with European data protection standards even if they are transferred to third countries (such as the USA) and stored there. Through these clauses, WhatsApp undertakes to comply with the European level of data protection when processing your relevant data, even if the data is stored, processed and managed in the USA. These clauses are based on an implementing decision of the EU Commission. You can find the decision and the corresponding standard contractual clauses here, among other places: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de
For information on WhatsApp data transfer, which complies with the standard contractual clauses, please visit https://www.whatsapp.com/legal/business-data-transfer-addendum-20210927
You can learn more about the data processed through the use of WhatsApp in the Privacy Policy at https://www.whatsapp.com/privacy.
Zoho Desk Privacy Policy
We also use the customer service software Zoho Desk. The service provider is the American company Zoho Corporation, 4141 Hacienda Drive, Pleasanton, CA 94588, USA.
Zoho also processes data from you in the USA, among other places. We would like to point out that according to the opinion of the European Court of Justice, there is currently no adequate level of protection for the transfer of data to the USA. This may be associated with various risks for the legality and security of the data processing.
Zoho uses so-called standard contractual clauses (= Art. 46. para. 2 and 3 DSGVO) as the basis for data processing with recipients located in third countries (outside the European Union, Iceland, Liechtenstein, Norway, i.e. in particular in the USA) or a data transfer there. Standard Contractual Clauses (SCC) are templates provided by the EU Commission and are intended to ensure that your data complies with European data protection standards even if it is transferred to and stored in third countries (such as the USA). Through these clauses, Zoho undertakes to comply with the European level of data protection when processing your relevant data, even if the data is stored, processed and managed in the US. These clauses are based on an implementing decision of the EU Commission. You can find the decision and the corresponding standard contractual clauses here, among other places: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de
For more information on Zoho's standard contractual clauses, please visit https://www.zoho.com/blog/general/zoho-welcomes-the-new-sccs.html.
To learn more about the data that is processed through the use of Zoho, please see the Privacy Policy at https://www.zoho.com/privacy.html.
Web hosting
Web hosting summary
👥 Data subjects: visitors to the website
🤝 Purpose: professional hosting of the website and securing its operation
📓 Data processed: IP address, time of website visit, browser used and other data. More details can be found below or at the respective web hosting provider used.
📅 Storage period: depending on the respective provider, but usually 2 weeks
⚖️ Legal basis: Art. 6 para. 1 lit.f DSGVO (Legitimate Interests)
What is web hosting?
When you visit websites nowadays, certain information - including personal data - is automatically created and stored, including on this website. This data should be processed as sparingly as possible and only with justification. By website, by the way, we mean the entirety of all web pages on a domain, i.e. everything from the home page (homepage) to the very last subpage (like this one). By domain we mean, for example, LocaFox.com.
When you want to view a website on a screen, you use a program called a web browser to do it. You probably know some web browsers by name: Google Chrome, Microsoft Edge, Mozilla Firefox, and Apple Safari.
This web browser must connect to another computer where the website's code is stored: the web server. Operating a web server is a complicated and costly task, which is why this is usually done by professional providers, the providers. These offer web hosting and thus ensure reliable and error-free storage of website data.
When the browser on your computer (desktop, laptop, smartphone) connects and during data transfer to and from the web server, personal data may be processed. On the one hand, your computer stores data, on the other hand, the web server must also store data for a while to ensure proper operation.
Why do we process personal data?
The purposes of data processing are:
What data is processed?
Even while you are visiting our website right now, our web server, which is the computer on which this website is stored, usually automatically stores data such as
How long is data stored?
As a rule, the above data is stored for two weeks and then automatically deleted. We do not pass on this data, but we cannot exclude the possibility that this data may be viewed by authorities in the event of unlawful conduct.
In short, your visit is logged by our provider (company that runs our website on special computers (servers)), but we do not share your information without consent!
Legal basis
The lawfulness of the processing of personal data in the context of web hosting results from Art. 6 para. 1 lit. f DSGVO (protection of legitimate interests), because the use of professional hosting with a provider is necessary to present the company on the Internet in a secure and user-friendly manner and to be able to pursue attacks and claims from this if necessary.
Shopify Privacy Policy
We host our website with Shopify International Limited, Victoria Buildings, 1-2 Haddington Road, Dublin 4, D04 XN32, Ireland (hereinafter: "Shopify").
Shopify is a tool for creating and hosting websites. When you visit our website, Shopify collects your IP address and information about the device and browser you are using. Shopify also analyzes the number of visitors, visitor sources, and customer behavior, and compiles user statistics. When you make a purchase on our website, Shopify also collects your name, email address, shipping and billing addresses, payment information, and other data related to the purchase (e.g., phone number, amount of sales made, and the like). For analytics, Shopify stores cookies in your browser.
For details, see Shopify's privacy policy: https://www.shopify.de/legal/datenschutz.
The use of Shopify is based on Art. 6 para. 1 lit. f DSGVO. We have a legitimate interest in the most reliable presentation of our website. If a corresponding consent has been requested, the processing is based exclusively on Art. 6 para. 1 lit. a DSGVO; the consent can be revoked at any time.
Cookies
Cookies Summary
👥 Data subjects: visitors to the website
🤝 Purpose: depends on the cookie. More details can be found below or from the manufacturer of the software that sets the cookie.
📓 Data processed: Depending on the cookie used in each case. More details can be found below or at the manufacturer of the software that sets the cookie.
📅 Storage period: depending on the respective cookie, can vary from hours to years
⚖️ Legal basis: Art. 6 para. 1 lit. a DSGVO (Consent), Art. 6 para. 1 lit.f DSGVO (Legitimate Interests).
What are cookies?
Our website uses HTTP cookies to store user-specific data.
Below we explain what cookies are and why they are used to help you understand the following privacy policy.
Whenever you browse the Internet, you use a browser. Popular browsers include Chrome, Safari, Firefox, Internet Explorer, and Microsoft Edge. Most websites store small text files in your browser. These files are called cookies.
One thing cannot be denied: Cookies are really useful little helpers. Almost all websites use cookies. More precisely, they are HTTP cookies, as there are other cookies for other applications. HTTP cookies are small files that are stored on your computer by our website. These cookie files are automatically placed in the cookie folder, effectively the "brain" of your browser. A cookie consists of a name and a value. When defining a cookie, one or more attributes must also be specified.
Cookies store certain user data about you, such as language or personal page settings. When you return to our site, your browser transmits the "user-related" information back to our site. Thanks to cookies, our site knows who you are and offers you the setting you are used to. In some browsers, each cookie has its own file, in others, such as Firefox, all cookies are stored in a single file.
The following graphic shows a possible interaction between a web browser such as Chrome and the web server. Here, the web browser requests a website and receives a cookie back from the server, which the browser uses again as soon as another page is requested.
There are both first-party cookies and third-party cookies. First-party cookies are created directly by our site, third-party cookies are created by partner websites (e.g. Google Analytics). Each cookie must be evaluated individually, as each cookie stores different data. Also, the expiration time of a cookie varies from a few minutes to a few years. Cookies are not software programs and do not contain viruses, Trojans or other "pests". Cookies also cannot access information on your PC.
This is what cookie data can look like, for example:
Name: _ga
Value: GA1.2.1326744211.152311290855-9
Purpose: to distinguish website visitors
Expiration date: after 2 years
A browser should be able to support these minimum sizes:
What are the types of cookies?
The question of which cookies we use in particular depends on the services used and is clarified in the following sections of the privacy policy. At this point, we would like to briefly discuss the different types of HTTP cookies.
We can distinguish 4 types of cookies:
Essential cookies
These cookies are necessary to ensure basic website functionality. For example, these cookies are needed when a user adds a product to the shopping cart, then continues browsing on other pages and later goes to the checkout. These cookies do not delete the shopping cart even if the user closes his browser window.
Purposeful cookies
These cookies collect information about user behavior and whether the user receives any error messages. In addition, these cookies are also used to measure the loading time and the behavior of the website with different browsers.
Target-oriented cookies
These cookies provide a better user experience. For example, entered locations, font sizes or form data are stored.
Advertising cookies
These cookies are also called targeting cookies. They are used to deliver customized advertising to the user. This can be very convenient, but also very annoying.
Usually, when you visit a website for the first time, you are asked which of these cookie types you want to allow. And, of course, this decision is also stored in a cookie.
If you want to know more about cookies and are not afraid of technical documentation, we recommend https://tools.ietf.org/html/rfc6265, the Internet Engineering Task Force (IETF) Request for Comments called "HTTP State Management Mechanism".
Purpose of processing via cookies
The purpose ultimately depends on the cookie in question. You can find more details below or from the manufacturer of the software that sets the cookie.
What data is processed?
Cookies are small helpers for many different tasks. Unfortunately, it is not possible to generalize what data is stored in cookies, but we will inform you about the processed or stored data in the following privacy policy.
Cookies storage duration
The storage period depends on the particular cookie and is specified further below. Some cookies are deleted after less than an hour, others can remain stored on a computer for several years.
You can also influence the storage period yourself. You can manually delete all cookies at any time via your browser (see also "Right of objection" below). Furthermore, cookies that are based on consent will be deleted at the latest after revocation of your consent, whereby the legality of the storage remains unaffected until then.
Right to object - how can I delete cookies?
How and whether you want to use cookies, you decide. Regardless of which service or website the cookies come from, you always have the option to delete, disable or only partially allow cookies. For example, you can block third-party cookies, but allow all other cookies.
If you want to determine which cookies have been stored in your browser, if you want to change or delete cookie settings, you can find this in your browser settings:
Chrome: Delete, enable and manage cookies in Chrome
Safari: Managing cookies and website data with Safari
Firefox: Delete cookies to remove data that websites have placed on your computer
Internet Explorer: Delete and manage cookies
Microsoft Edge: Delete and manage cookies
If you do not want to have cookies in principle, you can set up your browser so that it always informs you when a cookie is to be set. In this way, you can decide for each individual cookie whether you allow the cookie or not. The procedure varies depending on the browser. It is best to search for the instructions in Google using the search term "delete cookies Chrome" or "disable cookies Chrome" in the case of a Chrome browser.
Legal basis
The so-called "Cookie Guidelines" have been in place since 2009. These state that the storage of cookies requires your consent (Article 6(1)(a) GDPR). However, there are still very different reactions to these directives within the EU countries. In Austria, however, this directive was implemented in Section 96 (3) of the Telecommunications Digital Services Data Protection Act (TDDDG) In Germany, the cookie directives were not implemented as national law. Instead, this directive was largely implemented in Section 15 (3) of the Digital Services Act (DDG).
For absolutely necessary cookies, even in the absence of consent. there are legitimate interests (Article 6(1)(f) DSGVO), which in most cases are economic in nature. We want to provide visitors to the website with a pleasant user experience and for this purpose certain cookies are often absolutely necessary.
If cookies are used that are not absolutely necessary, this only happens in the case of your consent. The legal basis in this respect is Art. 6 para. 1 lit. a DSGVO.
In the following sections, you will be informed in more detail about the use of cookies, if used software uses cookies.
Server log files
The provider of the pages automatically collects and stores information in so-called server log files, which your browser automatically transmits to us. These are:
This data is not merged with other data sources.
The collection of this data is based on Art. 6 para. 1 lit. f DSGVO. The website operator has a legitimate interest in the technically error-free presentation and optimization of its website - for this purpose, the server log files must be collected.
Web Analytics
Web Analytics Privacy Policy Summary
👥 Data subjects: Visitors to the website
🤝 Purpose: Evaluation of visitor information to optimize the website.
📓 Data processed: Access statistics, which include data such as access locations, device data, access duration and time, navigation behavior, click behavior, and IP addresses. More details can be found at the respective web analytics tool used.
📅 Storage period: depending on the web analytics tool used
⚖️ Legal basis: Art. 6 para. 1 lit. a DSGVO (Consent), Art. 6 para. 1 lit. f DSGVO (Legitimate Interests).
What is Web Analytics?
We use software on our website to evaluate the behavior of website visitors, known as web analytics for short. This involves collecting data that is stored, managed and processed by the respective analytic tool provider (also known as a tracking tool). The data is used to create analyses of user behavior on our website and made available to us as the website operator. In addition, most tools offer various testing options. For example, we can test which offers or content are best received by our visitors. To do this, we show you two different offers for a limited period of time. After the test (so-called A/B test), we know which product or content our website visitors find more interesting. For such test procedures, as for other analytics procedures, user profiles can also be created and the data stored in cookies.
Why do we run web analytics?
With our website we have a clear goal in mind: we want to deliver the best web offer on the market for our industry. To achieve this goal, we want to offer the best and most interesting offer on the one hand, and on the other hand, make sure that you feel completely comfortable on our website. With the help of web analysis tools, we can take a closer look at the behavior of our website visitors and then improve our web offer for you and us accordingly. For example, we can see how old our visitors are on average, where they come from, when our website is most visited or which content or products are particularly popular. All this information helps us to optimize the website and thus best adapt it to your needs, interests and wishes.
What data is processed?
Exactly what data is stored depends, of course, on the analysis tools used. But as a rule, for example, which content you view on our website, which buttons or links you click on, when you access a page, which browser you use, which device (PC, tablet, smartphone, etc.) you use to visit the website or which computer system you use is stored. If you agreed that location data may also be collected, these may also be processed by the web analytics tool provider.
In addition, your IP address is also stored. According to the General Data Protection Regulation (DSGVO), IP addresses are personal data. However, your IP address is usually stored pseudonymously (i.e. in an unrecognizable and shortened form). For the purpose of testing, web analysis and web optimization, no direct data, such as your name, age, address or email address are stored as a matter of principle. All this data, if collected, is stored pseudonymously. This means that you cannot be identified as a person.
The following example shows schematically how Google Analytics works as an example of client-based web tracking with Java Script code.
How long the respective data is stored always depends on the provider. Some cookies store data only for a few minutes or until you leave the website again, other cookies can store data for several years.
Duration of data processing
We will inform you about the duration of data processing below, provided we have further information on this. In general, we only process personal data for as long as is strictly necessary for the provision of our services and products. If it is required by law, as for example in the case of accounting, this storage period may also be exceeded.
Right of objection
You also have the right and the possibility to revoke your consent to the use of cookies or third-party providers at any time. This works either via our cookie management tool or via other opt-out functions. For example, you can also prevent data collection through cookies by managing, disabling or deleting cookies in your browser.
Legal basis
The use of web analytics requires your consent, which we have obtained with our cookie popup. According to Art. 6 para. 1 lit. a DSGVO (consent), this consent constitutes the legal basis for the processing of personal data as it may occur during the collection by web analytics tools.
In addition to consent, we have a legitimate interest in analyzing the behavior of website visitors in order to improve our offer technically and economically. With the help of web analytics, we detect errors of the website, can identify attacks and improve the economic efficiency. The legal basis for this is Art. 6 para. 1 lit. f DSGVO (Legitimate Interests). Nevertheless, we use the tools only insofar as they have given consent.
Since web analytics tools use cookies, we also recommend that you read our general privacy policy on cookies. To find out exactly which of your data is stored and processed, you should read the privacy statements of the respective tools.
Information on specific web analytics tools, if any, is provided in the following sections.
PageFly Privacy Policy
We use the app PageFly, a website optimization tool for Shopify, on our website. Service provider is BraveBits JSC (2nd floor Ecolife Capitol, 58 To Huu, Me Tri, Nam Tu Liem District, Hanoi, Vietnam 100000).
The Privacy Policy https://pagefly.io/pages/privacy-policy describes how personal information is collected, used, and shared when you install or use the App in connection with Shopify.
Google Optimize Privacy Policy
We use Google Optimize, a website optimization tool, on our website. The service provider is the American company Google Inc. For the European area, the company Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all Google services.
We would like to point out that according to the opinion of the European Court of Justice, there is currently no adequate level of protection for the transfer of data to the USA. The data processing is essentially carried out by Google Optimize. This may result in data not being processed and stored anonymously. Furthermore, US government authorities may be able to access individual data. It is also possible that this data will be linked to data from other Google Optimize services where you have a user account.
To learn more about the data processed through the use of Google Optimize, please see the Privacy Policy at https://policies.google.com/privacy?hl=en-US.
Facebook Pixel Privacy Policy
We use the Facebook pixel from Facebook on our website. For this purpose, we have implemented a code on our website. The Facebook pixel is a snippet of JavaScript code that loads a collection of functions that allow Facebook to track your user actions if you came to our website via Facebook ads. For example, when you purchase a product on our website, the Facebook pixel is triggered and stores your actions on our website in one or more cookies. These cookies allow Facebook to match your user data (customer data such as IP address, user ID) with your Facebook account data. Then Facebook deletes this data again. The collected data is anonymous and not visible to us and can only be used in the context of ad placements. If you yourself are a Facebook user and are logged in, your visit to our website is automatically assigned to your Facebook user account.
We want to show our services or products only to those people who are really interested in them. With the help of Facebook pixels, our advertising measures can be better tailored to your wishes and interests. Thus, Facebook users (if they have allowed personalized advertising) get to see suitable advertising. Furthermore, Facebook uses the collected data for analysis purposes and its own advertisements.
Below we show you those cookies that were set by embedding Facebook Pixel on a test page. Please note that these are only sample cookies. Different cookies are set depending on the interaction on our website.
Name: _fbp
Value: fb.1.1568287647279.257405483-6311290855-7
Purpose: This cookie is used by Facebook to display advertising products.
Expiration date: after 3 months.
Name: fr
Value: 0aPf312HOS5Pboo2r..Bdeiuf...1.0.Bdeiuf.
Purpose: This cookie is used to make Facebook Pixel work properly.
Expiration date: after 3 months.
Name: comment_author_50ae8267e2bdf1253ec1a5769f48e062311290855-3
Value: Name of the author
Purpose: This cookie stores the text and name of a user who leaves a comment, for example.
Expiration date: after 12 months
Name: comment_author_url_50ae8267e2bdf1253ec1a5769f48e062
Value: https%3A%2F%2Fwww.testseite...%2F (author's URL)
Purpose: This cookie stores the URL of the website that the user enters in a text field on our website.
Expiration date: after 12 months
Name: comment_author_email_50ae8267e2bdf1253ec1a5769f48e062
Value: author's email address
Purpose: This cookie stores the user's email address if he/she has provided it on the website.
Expiration date: after 12 months
Note: The above cookies refer to an individual user behavior. Especially when using cookies, Facebook changes can never be excluded.
If you are logged in to Facebook, you can change your settings for advertisements yourself at https://www.facebook.com/ads/preferences/?entry_product=ad_settings_screen. If you are not a Facebook user, you can basically manage your usage-based online advertising on http://www.youronlinechoices.com/de/praferenzmanagement/. There you have the option to deactivate or activate providers.
We would like to point out that according to the opinion of the European Court of Justice, there is currently no adequate level of protection for the transfer of data to the USA. The data processing is essentially carried out by Facebook Pixel. This may result in data not being processed and stored anonymously. Furthermore, US government authorities may be able to access individual data. It may also happen that this data is linked to data from other Facebook services where you have a user account.
If you want to learn more about Facebook's privacy policy, we recommend that you read the company's own data policy at https://www.facebook.com/policy.php.
Facebook Automatic Advanced Match Privacy Policy
We have also enabled Automatic Advanced Matching as part of the Facebook Pixel feature. This feature of the pixel allows us to send hashed emails, name, gender, city, state, zip code and date of birth or phone number as additional information to Facebook if you have provided us with this data. This activation allows us to tailor advertising campaigns on Facebook even more precisely to people who are interested in our services or products.
Google Tag Manager Privacy Policy
Google Tag Manager Privacy Policy Summary
👥 Data subject: Visitors to the website
🤝 Purpose: Organization of the individual tracking tools
📓 Data processed: Google Tag Manager does not store any data itself. The data is collected by the tags of the web analytics tools used.
📅 Storage period: depending on the web analytics tool used
⚖️ Legal basis: Art. 6 para. 1 lit. a DSGVO (Consent), Art. 6 para. 1 lit. f DSGVO (Legitimate Interests).
What is Google Tag Manager?
For our website we use the Google Tag Manager of the company Google Inc. For the European area the company Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all Google services. This Tag Manager is one of many helpful marketing products from Google. Through the Google Tag Manager, we can centrally incorporate and manage code sections from various tracking tools that we use on our website.
In this privacy policy, we want to explain in more detail what Google Tag Manager does, why we use it, and in what form data is processed.
Google Tag Manager is an organizational tool that allows us to include and manage website tags centrally and through a user interface. Tags are small sections of code that, for example, record (track) your activities on our website. For this purpose, JavaScript code sections are inserted into the source code of our page. The tags often come from Google-internal products such as Google Ads or Google Analytics, but tags from other companies can also be included and managed via the manager. Such tags perform different tasks. They can collect browser data, feed marketing tools with data, embed buttons, set cookies and also track users across multiple websites.
Why do we use Google Tag Manager for our website?
As the saying goes: organization is half the battle! And of course this also applies to the maintenance of our website. In order to make our website as good as possible for you and all the people who are interested in our products and services, we need various tracking tools such as Google Analytics. The collected data from these tools show us what you are most interested in, where we can improve our services and which people we should still show our offers to. And for this tracking to work, we need to embed appropriate JavaScript codes into our website. In principle, we could include each code section of each tracking tool separately in our source code. However, this requires quite a lot of time and it's easy to lose track. That's why we use the Google Tag Manager. We can easily incorporate the necessary scripts and manage them from one place. Moreover, Google Tag Manager offers an easy-to-use interface and you don't need any programming skills. This is how we manage to keep order in our tag jungle.
What data is stored by Google Tag Manager?
The Tag Manager itself is a domain that does not set any cookies or store any data. It acts as a mere "manager" of the implemented tags. The data is collected by the individual tags of the various web analytics tools. The data is virtually passed through to the individual tracking tools in the Google Tag Manager and is not stored.
However, the situation is completely different with the embedded tags of the various web analysis tools, such as Google Analytics. Depending on the analysis tool, various data about your web behavior is usually collected, stored and processed with the help of cookies. For this, please read our privacy texts on the individual analysis and tracking tools that we use on our website.
In the Tag Manager account settings, we have allowed Google to receive anonymized data from us. However, this is only the use and usage of our Tag Manager and not your data stored via the code sections. We allow Google and others to receive selected data in anonymized form. We thus consent to the anonymous sharing of our website data. Which summarized and anonymous data is forwarded exactly, we could not find out - despite long research. In any case, Google deletes all information that could identify our website. Google combines the data with hundreds of other anonymous website data and creates user trends as part of benchmarking measures. Benchmarking compares our own results with those of our competitors. Processes can be optimized on the basis of the information collected.
How long and where is the data stored?
When Google stores data, this data is stored on Google's own servers. The servers are distributed all over the world. Most of them are located in America. At https://www.google.com/about/datacenters/inside/locations/?hl=de you can read exactly where the Google servers are located.
How long the individual tracking tools store data from you can be found in our individual privacy texts for the individual tools.
How can I delete my data or prevent data storage?
The Google Tag Manager itself does not set cookies, but manages tags from various tracking websites. In our privacy texts for the individual tracking tools, you will find detailed information on how to delete or manage your data.
Please note that when using this tool, data from you may also be stored and processed outside the EU. Most third countries (including the USA) are not considered secure under current European data protection law. Data to insecure third countries may therefore not simply be transferred, stored and processed there unless there are suitable safeguards (such as EU standard contractual clauses) between us and the non-European service provider.
Legal basis
The use of Google Tag Manager requires your consent, which we have obtained with our cookie popup. According to Art. 6 para. 1 lit. a DSGVO (consent), this consent constitutes the legal basis for the processing of personal data as it may occur during the collection by web analytics tools.
In addition to consent, there is a legitimate interest on our part to analyze the behavior of website visitors and thus improve our offer technically and economically. With the help of Google Tag Managers can improve the economic efficiency. The legal basis for this is Art. 6 para. 1 lit. f DSGVO (Legitimate Interests). Nevertheless, we use the Google Tag Manager only insofar as you have given consent.
We would like to point out that according to the opinion of the European Court of Justice, there is currently no adequate level of protection for the transfer of data to the USA. Data processing is essentially carried out by Google (if, for example, Google Analytics is used in Google Tag Manager). This may result in data not being processed and stored anonymously. Furthermore, US government authorities may have access to individual data. It may also happen that this data is linked to data from other Google services where you have a user account.
If you want to learn more about Google Tag Manager, we recommend the FAQs at https://www.google.com/intl/de/tagmanager/faq.html.
Email marketing
Email marketing summary
👥 Data subjects: newsletter subscribers
🤝 Purpose: direct advertising by email, notification of system-relevant events
📓 Data processed: Data entered during registration but at least the e-mail address. More details can be found in the respective e-mail marketing tool used.
📅 Storage period: Duration of the existence of the subscription
⚖️ Legal basis: Art. 6 para. 1 lit. a DSGVO (consent), Art. 6 para. 1 lit. f DSGVO (legitimate interests).
What is email marketing?
In order to keep you always up to date, we also use the possibility of e-mail marketing. If you have agreed to receive our e-mails or newsletters, your data will also be processed and stored. E-mail marketing is a sub-area of online marketing. It involves sending news or general information about a company, products or services by e-mail to a specific group of people who are interested in them.
If you want to participate in our email marketing (mostly via newsletter), you usually just have to register with your email address. To do this, you fill out an online form and send it off. However, it may also happen that we ask you for your salutation and name, for example, so that we can also write to you personally.
Basically, the registration for newsletters works with the help of the so-called "double opt-in procedure". After you have registered for our newsletter on our website, you will receive an e-mail via which you confirm the newsletter registration. This ensures that the e-mail address belongs to you and that no one has registered with a third-party e-mail address. We or a notification tool we use logs each individual subscription. This is necessary so that we can also prove the legally correct registration process. As a rule, the time of registration, the time of the registration confirmation and your IP address are stored. In addition, it is also logged when you make changes to your stored data.
Why do we use email marketing?
Of course, we want to stay in touch with you and always present you with the most important news about our company. To do this, we use, among other things, e-mail marketing - often just referred to as "newsletters" - as an essential part of our online marketing. Provided you agree to this or it is legally permitted, we will send you newsletters, system e-mails or other notifications by e-mail. When we use the term "newsletter" in the following text, we mainly mean regularly sent e-mails. Of course, we do not want to bother you in any way with our newsletters. That's why we really always try to provide only relevant and interesting content. For example, you will learn more about our company, our services or products. Since we are always improving our offers, our newsletter will also tell you when there is news or when we are offering special, lucrative promotions. If we use a service provider that offers a professional mailing tool for our e-mail marketing, we do so in order to be able to offer you fast and secure newsletters. The purpose of our email marketing is basically to inform you about new offers and also to get closer to our business goals.
What data is processed?
When you become a subscriber to our newsletter via our website, you confirm by e-mail that you are a member of an e-mail list. In addition to IP address and e-mail address, your title, name, address and telephone number may also be stored. However, only if you agree to this data storage. The data marked as such are necessary for you to participate in the service offered. Providing this information is voluntary, but failure to provide it will result in you not being able to use the service. In addition, information about your device or your preferred content on our website may be stored. You can find out more about the storage of data when you visit a website in the section "Automatic data storage". We record your declaration of consent so that we can always prove that this complies with our laws.
Duration of data processing
If you unsubscribe your e-mail address from our e-mail/newsletter distribution list, we may store your address for up to three years based on our legitimate interests so that we can still prove your consent at that time. We may only process this data if we need to defend ourselves against any claims.
However, if you confirm that you have given us your consent to subscribe to the newsletter, you can submit an individual deletion request at any time. If you permanently object to the consent, we reserve the right to store your e-mail address in a blacklist. As long as you have voluntarily subscribed to our newsletter, we will of course also keep your e-mail address.
Cancellation - how can I cancel my subscription?
You have the option to cancel your newsletter subscription at any time. All you have to do is revoke your consent to the newsletter subscription. This usually takes only a few seconds or one or two clicks. Most of the time, you will find a link to cancel your newsletter subscription right at the end of each email. If you really can't find the link in the newsletter, please contact us by mail and we will cancel your newsletter subscription immediately.
Legal basis
The sending of our newsletter is based on your consent (Article 6 para. 1 lit. a DSGVO). This means that we may only send you a newsletter if you have actively registered for it beforehand. If applicable, we may also send you advertising messages on the basis of Section 7 (3) of the German Unfair Competition Act (UWG), provided that you have become our customer and have not objected to the use of your e-mail address for direct advertising.
Information about specific email marketing services and how they process personal data, if any, is provided in the following sections.
CleverReach Privacy Policy
We use CleverReach, a service for our email marketing, on our website. The service provider is the German company CleverReach GmbH & Co. KG, Schafjückenweg 2, 26180 Rastede, Germany. You can learn more about the data processed through the use of CleverReach in the Privacy Policy at https://www.cleverreach.com/de/datenschutz/.
Google Analytics Privacy Policy
Google Analytics Privacy Policy Summary
👥 Data subject: Visitors to the website
🤝 Purpose: Evaluation of visitor information to optimize the website.
📓 Data processed: Access statistics, which include data such as access locations, device data, access duration and time, navigation behavior, click behavior, and IP addresses. More details can be found below in this privacy policy.
📅 Storage period: depending on the properties used
⚖️ Legal basis: Art. 6 para. 1 lit. a DSGVO (Consent), Art. 6 para. 1 lit. f DSGVO (Legitimate Interests).
What is Google Analytics?
We use on our website the analysis tracking tool Google Analytics (GA) of the American company Google Inc. For the European area the company Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all Google services. Google Analytics collects data about your actions on our website. For example, when you click on a link, this action is stored in a cookie and sent to Google Analytics. Using the reports we receive from Google Analytics, we can better tailor our website and service to your preferences. In the following, we will go into more detail about the tracking tool and, in particular, inform you about what data is stored and how you can prevent this.
Google Analytics is a tracking tool used for traffic analysis of our website. In order for Google Analytics to work, a tracking code is built into the code of our website. When you visit our website, this code records various actions you take on our website. Once you leave our website, this data is sent to the Google Analytics servers and stored there.
Google processes the data and we receive reports about your user behavior. These reports may include, but are not limited to, the following:
Why do we use Google Analytics on our website?
Our goal with this website is clear: we want to provide you with the best possible service. The statistics and data from Google Analytics help us achieve this goal.
The statistically evaluated data gives us a clear picture of the strengths and weaknesses of our website. On the one hand, we can optimize our site so that it is found more easily by interested people on Google. On the other hand, the data helps us to better understand you as a visitor. Thus, we know very well what we need to improve on our website in order to provide you with the best possible service. The data also helps us to carry out our advertising and marketing measures in a more individual and cost-effective way. After all, it only makes sense to show our products and services to people who are interested in them.
What data is stored by Google Analytics?
Google Analytics uses a tracking code to create a random, unique ID associated with your browser cookie. This is how Google Analytics recognizes you as a new user. The next time you visit our site, you will be recognized as a "returning" user. All collected data is stored together with this user ID. This is how it is possible to evaluate pseudonymous user profiles in the first place.
To be able to analyze our website with Google Analytics, a property ID must be inserted into the tracking code. The data is then stored in the corresponding property. For each newly created property, the Google Analytics 4 property is default. Alternatively, you can also create the Universal Analytics property. Depending on the property used, data is stored for different lengths of time.
Identifiers such as cookies and app instance IDs measure your interactions on our website. Interactions are all types of actions you take on our website. If you also use other Google systems (such as a Google account), data generated through Google Analytics may be linked to third-party cookies. Google does not share Google Analytics data unless we, as the website operator, authorize it. Exceptions may occur if required by law.
The following cookies are used by Google Analytics:
Name: _ga
Value: 2.1326744211.152311290855-5
Purpose: By default, analytics.js uses the _ga cookie to store the user ID. Basically, it is used to distinguish website visitors.
Expiration date: after 2 years.
Name: _gid
Value: 2.1687193234.152311290855-1
Purpose: The cookie is also used to distinguish website visitors
Expiration date: after 24 hours
Name: _gat_gtag_UA_<property-id>
Wert: 1
Verwendungszweck: Wird zum Senken der Anforderungsrate verwendet. Wenn Google Analytics über den Google Tag Manager bereitgestellt wird, erhält dieser Cookie den Namen _dc_gtm_ <property-id>.
Ablaufdatum: nach 1 Minute
Name: AMP_TOKEN
Value: not specified
Purpose: The cookie has a token that can be used to retrieve a user ID from the AMP client ID service. Other possible values indicate a logout, a request, or an error.
Expiration date: after 30 seconds up to one year.
Name: __utma
Value: 1564498958.1564498958.1564498958.1
Purpose: This cookie is used to track your behavior on the website and measure performance. The cookie is updated every time information is sent to Google Analytics.
Expiration date: after 2 years.
Name: __utmt
Wert: 1
Verwendungszweck: Das Cookie wird wie _gat_gtag_UA_<property-id> zum Drosseln der Anforderungsrate verwendet.
Ablaufdatum: nach 10 Minuten
Name: __utmb
Value: 3.10.1564498958
Purpose: This cookie is used to determine new sessions. It is updated every time new data or info is sent to Google Analytics.
Expiration date: after 30 minutes.
Name: __utmc
Value: 167421564
Purpose: This cookie is used to set new sessions for returning visitors. This is a session cookie and is only stored until you close the browser again.
Expiration date: After closing the browser.
Name: __utmz
Value: m|utmccn=(referral)|utmcmd=referral|utmcct=/
Purpose: The cookie is used to identify the source of traffic to our website. That is, the cookie stores from where you came to our website. This may have been another page or an advertising placement.
Expiration date: after 6 months.
Name: __utmv
Value: not specified
Purpose: The cookie is used to store custom user data. It is always updated when information is sent to Google Analytics.
Expiration date: after 2 years.
Note: This list cannot claim to be complete, as Google also changes the choice of its cookies again and again.
Here we show you an overview of the most important data collected with Google Analytics:
Heatmaps: Google creates so-called heatmaps. Heatmaps allow you to see exactly those areas that you click on. This gives us information about where you are "on the move" on our site.
Session duration: Google defines session duration as the time you spend on our site without leaving. If you have been inactive for 20 minutes, the session ends automatically.
Bounce rate: A bounce is when you view only one page on our website and then leave our website again.
Account creation: When you create an account or place an order on our website, Google Analytics collects this data.
IP address: The IP address is only shown in abbreviated form so that no clear assignment is possible.
Location: The IP address can be used to determine the country and your approximate location. This process is also called IP location determination.
Technical information: Technical information may include your browser type, Internet service provider, or screen resolution.
Source of origin: Google Analytics or, of course, we are also interested in which website or which advertisement you came to our site from.
Other data include contact details, any ratings, playing media (e.g., when you play a video via our site), sharing content via social media, or adding to your favorites. The enumeration does not claim to be complete and only serves as a general orientation of the data storage by Google Analytics.
How long and where is the data stored?
Google has your servers spread all over the world. Most servers are located in America and consequently your data is mostly stored on American servers. Here you can read exactly where Google data centers are located: https://www.google.com/about/datacenters/inside/locations/?hl=de
Your data is distributed on different physical data carriers. This has the advantage that the data can be retrieved more quickly and is better protected against manipulation. In every Google data center, there are corresponding emergency programs for your data. If, for example, the hardware at Google fails or natural disasters paralyze servers, the risk of a service interruption at Google still remains low.
The data retention period depends on the properties used. When using the newer Google Analytics 4 properties, the retention period of your user data is set to 14 months. For other so-called event data, we have the option to choose a retention period of 2 months or 14 months.
For Universal Analytics properties, Google Analytics has a default retention period of 26 months for your user data. Then your user data is deleted. However, we have the option to choose the retention period of user data ourselves. We have five variants available for this purpose:
In addition, there is also the option that data will only be deleted if you no longer visit our website within the period we have selected. In this case, the retention period is reset each time you visit our website again within the specified period.
Once the specified period has expired, the data is deleted once a month. This retention period applies to your data associated with cookies, user recognition and advertising IDs (e.g. DoubleClick domain cookies). Reporting results are based on aggregated data and are stored separately from user data. Aggregated data is a merging of individual data into a larger unit.
How can I delete my data or prevent data storage?
Under European Union data protection law, you have the right to access, update, delete, or restrict your data. Using the browser add-on to disable Google Analytics JavaScript (ga.js, analytics.js, dc.js), you can prevent Google Analytics from using your data. You can download and install the browser add-on at https://tools.google.com/dlpage/gaoptout?hl=de. Please note that this add-on only disables data collection by Google Analytics.
If you generally want to disable, delete or manage cookies (independently of Google Analytics), there are separate instructions for each browser:
Chrome: Delete, enable and manage cookies in Chrome
Safari: Managing cookies and website data with Safari
Firefox: Delete cookies to remove data that websites have placed on your computer
Internet Explorer: Delete and manage cookies
Microsoft Edge: Delete and manage cookies
Legal basis
The use of Google Analytics requires your consent, which we have obtained with our cookie popup. According to Art. 6 para. 1 lit. a DSGVO (consent), this consent constitutes the legal basis for the processing of personal data as it may occur during the collection by web analytics tools.
In addition to the consent, there is a legitimate interest on our part to analyze the behavior of website visitors and thus to improve our offer technically and economically. With the help of Google Analytics, we detect errors of the website, can identify attacks and improve the economic efficiency. The legal basis for this is Art. 6 para. 1 lit. f DSGVO (Legitimate Interests). Nevertheless, we only use Google Analytics if you have given your consent.
We would like to point out that according to the opinion of the European Court of Justice, there is currently no adequate level of protection for the transfer of data to the USA. The data processing is essentially carried out by Google. This may result in data not being processed and stored anonymously. Furthermore, US government authorities may be able to access individual data. It may also happen that this data is linked to data from other Google services where you have a user account.
We hope we have been able to provide you with the most important information about Google Analytics data processing. If you want to learn more about the tracking service, we recommend these two links: http://www.google.com/analytics/terms/de.html and https://support.google.com/analytics/answer/6004245?hl=de.
Google Analytics IP anonymization
We have implemented Google Analytics IP address anonymization on this website. This feature was developed by Google to enable this website to comply with applicable data protection regulations and recommendations of local data protection authorities when they prohibit storage of the full IP address. The anonymization or masking of the IP takes place as soon as the IP addresses arrive in the Google Analytics data collection network and before any storage or processing of the data takes place.
For more information on IP anonymization, please visit https://support.google.com/analytics/answer/2763052?hl=de.
Google Analytics reports on demographic characteristics and interests
We have turned on the advertising reports features in Google Analytics. The demographic and interest reports contain information on age, gender and interests. This allows us - without being able to assign this data to individual persons - to get a better picture of our users. You can learn more about the advertising functions at https://support.google.com/analytics/answer/3450482?hl=de_AT&utm_id=ad.
You can stop the use of the activities and information of your Google account under "Advertising settings" on https://adssettings.google.com/authenticated via checkbox.
Google Analytics deactivation link
If you click on the following deactivation link, you can prevent Google from collecting further visits to this website. Attention: Deleting cookies, using the incognito/private mode of your browser, or using another browser will result in data being collected again.
Deactivate Google Analytics
Google Analytics Data Processing Addendum
We have entered into a direct customer agreement with Google for the use of Google Analytics by accepting the "Data Processing Addendum" in Google Analytics.
You can find out more about the data processing addendum for Google Analytics here: https://support.google.com/analytics/answer/3379636?hl=de&utm_id=ad
Google Analytics Google Signals Privacy Policy
We have enabled Google signals in Google Analytics. This updates existing Google Analytics features (advertising reports, remarketing, cross-device reports, and interest and demographic reports) to obtain aggregated and anonymized data from you, provided you have allowed personalized ads in your Google account.
The special thing about this is that it is cross-device tracking. That means your data can be analyzed across devices. By activating Google signals, data is collected and linked to the Google account. Google can thus recognize, for example, if you view a product on our website via a smartphone and only buy the product later via a laptop. Thanks to the activation of Google signals, we can launch cross-device remarketing campaigns that would otherwise not be possible in this form. Remarketing means that we can also show you our offer on other websites.
Google Analytics also collects other visitor data such as location, search history, YouTube history, and data about your actions on our website through Google signals. This gives us better advertising reports from Google and more useful information about your interests and demographics. This includes your age, what language you speak, where you live, or what gender you are. Furthermore, social criteria such as your profession, your marital status or your income are also added. All these characteristics help Google Analytics to define groups of people or target groups.
The reports also help us to better assess your behavior, wishes and interests. This allows us to optimize and adapt our services and products for you. By default, this data expires after 26 months. Please note that this data collection only occurs if you have allowed personalized advertising in your Google account. This is always aggregated and anonymous data and never individual person data. In your Google account, you can manage this data or delete it.
Online Marketing
Online marketing privacy policy summary
👥 Data subjects: Visitors to the website
🤝 Purpose: Evaluation of visitor information to optimize the web offering.
📓 Data processed: Access statistics, which include data such as access locations, device data, access duration and time, navigation behavior, click behavior, and IP addresses. Personal data such as name or email address may also be processed. More details can be found with the respective online marketing tool used.
📅 Storage period: depending on the online marketing tools used
⚖️ Legal basis: Art. 6 para. 1 lit. a DSGVO (Consent), Art. 6 para. 1 lit.f DSGVO (Legitimate Interests).
What is online marketing?
Online marketing refers to all measures that are carried out online to achieve marketing goals such as increasing brand awareness or closing a deal. Furthermore, our online marketing measures aim to draw people's attention to our website. In order to be able to show our offering to many interested people, we therefore engage in online marketing. This usually involves online advertising, content marketing or search engine optimization. To enable us to use online marketing efficiently and in a targeted manner, personal data is also stored and processed. On the one hand, the data helps us to show our content only to those people who are really interested in it, and on the other hand, we can measure the advertising success of our online marketing measures.
Why do we use online marketing tools?
We want to show our website to every person who is interested in our offer. We are aware that this is not possible without consciously set measures. That's why we do online marketing. There are various tools that make it easier for us to work on our online marketing measures and, in addition, always provide suggestions for improvement via data. This allows us to target our campaigns more precisely to our target group. So the purpose of these online marketing tools we use is ultimately to optimize our offering.
What data is processed?
In order for our online marketing to work and the success of the measures can be measured, user profiles are created and data is stored, for example, in cookies (these are small text files). With the help of this data, we can not only place advertisements in the classic sense, but also directly on our website, display our content in the way you prefer. For this purpose, there are various third-party tools that offer these functions and accordingly also collect and store data from you. In the named cookies are stored, for example, which web pages you have visited on our website, how long you have viewed these pages, which links or buttons you click or from which website you have come to us. In addition, technical information may also be stored. For example, your IP address, which browser you use, from which device you visit our website or the time when you accessed our website and when you left it again. If you have consented that we may also determine your location, we may also store and process this.
Your IP address is stored in pseudonymized form (i.e., shortened). Unique data that directly identifies you as a person, such as name, address or e-mail address, is also only stored in pseudonymized form as part of the advertising and online marketing processes. We can therefore not identify you as a person, but we have only the pseudonymized stored information in the user profiles.
The cookies may also be deployed, analyzed and used for advertising purposes on other websites that use the same advertising tools. The data may then also be stored on the servers of the advertising tools providers.
In exceptional cases, unique data (name, e-mail address, etc.) may also be stored in the user profiles. This data is stored, for example, if you are a member of a social media channel that we use for our online marketing measures and the network links previously received data with the user profile.
With all the advertising tools we use, which stores data from you on their servers, we only ever receive aggregate information and never data that makes you recognizable as an individual. The data only shows how well set advertising measures worked. For example, we see which measures have persuaded you or other users to come to our website and purchase a service or product there. Based on the analyses, we can improve our advertising offer in the future and adapt it even more precisely to the needs and wishes of interested persons.
Duration of data processing
We will inform you about the duration of data processing below, provided we have further information on this. In general, we process personal data only as long as it is absolutely necessary for the provision of our services and products. Data that is stored in cookies is stored for different lengths of time. Some cookies are deleted as soon as you leave the website, others may be stored in your browser for several years. In the respective privacy statements of the individual providers, you will usually receive detailed information about the individual cookies used by the provider.
Right of objection
You also have the right and the possibility to revoke your consent to the use of cookies or third-party providers at any time. This works either via our cookie management tool or via other opt-out functions. For example, you can also prevent data collection through cookies by managing, disabling or deleting cookies in your browser. The lawfulness of the processing until the revocation remains unaffected.
Since online marketing tools can usually use cookies, we also recommend that you read our general privacy policy on cookies. To find out exactly which of your data is stored and processed, you should read the privacy statements of the respective tools.
Legal basis
If you have consented that third-party providers may be used, the legal basis of the corresponding data processing is this consent. According to Art. 6 para. 1 lit. a DSGVO (consent), this consent constitutes the legal basis for the processing of personal data as it may occur when collected by online marketing tools.
We also have a legitimate interest in measuring online marketing measures in anonymized form in order to optimize our offer and our measures with the help of the data obtained. The corresponding legal basis for this is Art. 6 Para. 1 lit. f DSGVO (Legitimate Interests). Nevertheless, we only use the tools if you have given your consent.
Information on specific online marketing tools - if available - can be found in the following sections.
Facebook Conversions API Privacy Policy
We use Facebook Conversions API, a server-side event tracking tool, on our website. The service provider is the American company Meta Inc. Facebook Ireland Ltd (4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland) is responsible for the European region.
We would like to point out that according to the opinion of the European Court of Justice, there is currently no adequate level of protection for the transfer of data to the USA. The data processing is essentially done by Facebook Conversions API . This may result in data not being processed and stored anonymously. Furthermore, US government authorities may be able to access individual data. It may also happen that this data is linked to data from other Facebook services where you have a user account.
You can learn more about the data processed through the use of Facebook Conversions API in the Privacy Policy at https://www.facebook.com/about/privacy.
Facebook Custom Audiences privacy policy
We use Facebook Custom Audiences, a server-side event tracking tool, on our website. The service provider is the American company Meta Inc. Facebook Ireland Ltd (4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland) is responsible for the European region.
We would like to point out that according to the opinion of the European Court of Justice, there is currently no adequate level of protection for the transfer of data to the USA. The data processing is essentially carried out by Facebook Custom Audiences. This may result in data not being processed and stored anonymously. Furthermore, US government authorities may be able to access individual data. It may also happen that this data is linked to data from other Facebook services where you have a user account.
You can learn more about the data processed through the use of Facebook Custom Audiences in the Privacy Policy at https://www.facebook.com/about/privacy.
Google AdMob Privacy Policy
We use Google AdMob, a tool for mobile advertising, on our website. The service provider is the American company Google Inc. For the European area, the company Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all Google services.
We would like to point out that according to the opinion of the European Court of Justice, there is currently no adequate level of protection for the transfer of data to the USA. The data processing is essentially carried out by Google AdMob. This may result in data not being processed and stored anonymously. Furthermore, US government authorities may be able to access individual data. It may also happen that this data is linked to data from other Google services where you have a user account.
You can learn more about the data processed through the use of Google AdMob in the Privacy Policy at https://policies.google.com/privacy?hl=de.
Beeclever Privacy Policy
This website uses the cookie consent tool "GDPR Legal Cookie" of beeclever GmbH, Universitätsstraße 3, D-56070 Koblenz a. Rh. ("beeclever") to obtain effective user consent for cookies and cookie-based applications requiring consent.
By integrating a corresponding JavaScript code, users are shown a banner when they call up the page in which they can give their consent to certain cookies and/or cookie-based applications by setting a check mark. The tool blocks the setting of all cookies requiring consent until the respective user grants the corresponding consent by setting a check mark. This ensures that cookies of this type are only set on the user's end device if consent has been granted.
In order for the cookie consent tool to be able to clearly assign page views to individual users and to individually record, log and store the consent settings made by the user for a session duration, certain user information (including the IP address) is collected by the cookie consent tool when our website is called up, transmitted to beeclever servers and stored there.
How can I delete my data or prevent data storage?
You have the right to access and also delete your personal data at any time. You can prevent data collection and storage, for example, by rejecting the use of cookies via the cookie notice. Your browser offers another possibility to prevent the data processing or to manage it according to your wishes. Depending on the browser, cookie management works slightly differently. Here you can find the instructions for the currently most popular browsers:
Chrome: Delete, enable and manage cookies in Chrome
Safari: Managing cookies and website data with Safari
Firefox: Delete cookies to remove data that websites have placed on your computer
Internet Explorer: Delete and manage cookies
Microsoft Edge: Delete and manage cookies
Legal basis
If you consent to cookies, personal data about you will be processed and stored via these cookies. If we are allowed to use cookies through your consent (Article 6 (1) lit. a DSGVO), this consent is also the legal basis for the use of cookies or the processing of your data. In order to be able to manage the consent to cookies and to enable you to give your consent, the Cookiebot is used. The use of this software enables us to operate the website in an efficient manner in compliance with the law, which constitutes a legitimate interest (Article 6 (1) (f) DSGVO).
If you would like to learn more about the privacy policy of "GDPR Legal Cookie" or the company behind it, beeclever GmbH, we recommend that you read through the privacy policy at https://www.gdpr-legal-cookie.com/pages/general-terms-conditions-including-data-privacy and https://beeclever.de/pages/datenschutz.
HubSpot Privacy Policy
We use HubSpot, a digital marketing tool, on our website. The service provider is the American company HubSpot, Inc, 25 First St 2nd Floor Cambridge, MA, USA. The company also has a registered office in Ireland, among other places, with the address 1 Sir John Rogerson's Quay, Dublin 2, Ireland.
HubSpot also processes data from you in the USA, among other places. We would like to point out that according to the opinion of the European Court of Justice, there is currently no adequate level of protection for the transfer of data to the USA. This may be associated with various risks for the legality and security of data processing.
HubSpot uses so-called standard contractual clauses (= Art. 46. para. 2 and 3 DSGVO) as the basis for data processing with recipients located in third countries (outside the European Union, Iceland, Liechtenstein, Norway, i.e. in particular in the USA) or a data transfer there. Standard Contractual Clauses (SCC) are templates provided by the EU Commission and are intended to ensure that your data complies with European data protection standards even if it is transferred to third countries (such as the USA) and stored there. Through these clauses, HubSpot undertakes to comply with the European level of data protection when processing your relevant data, even if the data is stored, processed and managed in the US. These clauses are based on an implementing decision of the EU Commission. You can find the decision and the corresponding standard contractual clauses here, among other places: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de
The Data Processing Agreement, which complies with the standard contractual clauses, can be found at https://legal.hubspot.com/dpa.
To learn more about the data that is processed through the use of HubSpot, please see the Privacy Policy at https://legal.hubspot.com/de/privacy-policy.
Payment provider
Payment provider privacy policy summary
👥 Data subject: Visitors to the website
🤝 Purpose: Enabling and optimizing the payment process on our website
📓 Data processed: Data such as name, address, bank data (account number, credit card number, passwords, TANs, etc.), IP address and contract data
For more details, please refer to the respective payment provider tool used.
📅 Storage period: depending on the payment provider used
⚖️ Legal basis: Art. 6 (1) lit. b DSGVO (performance of a contract)
What is a payment processor?
We use online payment systems on our website that allow us and you a secure and smooth payment process. Among other things, personal data may be sent to the respective payment provider, stored and processed there. Payment providers are online payment systems that allow you to place an order via online banking. In this case, the payment processing is carried out by the payment provider you have chosen. We then receive information about the payment made. This method can be used by any user who has an active online banking account with PIN and TAN. There are hardly any banks left that do not offer or accept such payment methods.
Why do we use payment providers on our website?
Of course we want to offer the best possible service with our website and our integrated online store, so that you feel comfortable on our site and use our offers. We know that your time is precious and especially payment processes must work quickly and smoothly. For these reasons we offer you various payment providers. You can choose your preferred payment provider and pay in the usual way.
What data is processed?
Exactly which data is processed depends, of course, on the respective payment provider. But basically, data such as name, address, bank data (account number, credit card number, passwords, TANs, etc.) are stored. These are necessary data to be able to carry out a transaction at all. In addition, any contractual data and user data, such as when you visit our website, what content you are interested in or which sub-pages you click on, may also be stored. Your IP address and information about the computer you are using are also stored by most payment providers.
The data is usually stored and processed on the servers of the payment providers. We as the website operator do not receive this data. We are only informed whether the payment has worked or not. For identity and credit checks, it may happen that payment providers forward data to the appropriate body. For all payment transactions, the business and data protection principles of the respective provider always apply. Therefore, please always take a look at the general terms and conditions and the privacy policy of the payment provider. You also have the right to have data deleted or corrected at any time. Please contact the respective service provider regarding your rights (right of revocation, right to information and right to be affected).
Duration of data processing
We will inform you about the duration of data processing below if we have further information on this. In general, we process personal data only as long as it is absolutely necessary for the provision of our services and products. If it is required by law, for example in the case of accounting, this storage period may be exceeded. For example, we keep accounting documents relating to a contract (invoices, contract documents, account statements, etc.) for 10 years (§ 147 AO) and other relevant business documents for 6 years (§ 247 HGB) after they are created.
Right of objection
You always have the right to information, correction and deletion of your personal data. If you have any questions, you can also contact responsible persons of the payment provider used at any time. You can find contact details either in our specific privacy policy or on the website of the corresponding payment provider.
You can delete, disable, or manage cookies that payment providers use for their functions in your browser. Depending on which browser you use, this works in different ways. Please note, however, that the payment process may then no longer work.
Legal basis
We therefore offer other payment service providers in addition to the traditional banking/credit institutions for the processing of contractual or legal relationships (Art. 6 para. 1 lit. b DSGVO) . The privacy statements of the individual payment providers (such as Amazon Payments, Apple Pay or Discover) will provide you with a detailed overview of data processing and data storage. In addition, you can always contact the responsible parties if you have any questions about data protection-related topics.
Information on the specific payment providers - if available - can be found in the following sections.
giropay Privacy Policy
We use the online payment provider giropay on our website. The service provider is the German company paydirekt GmbH, Stephanstraße 14-16, 60313 Frankfurt am Main, Germany. You can learn more about the data processed through the use of giropay in the privacy policy at https://www.giropay.de/rechtliches/datenschutzerklaerung/.
American Express Privacy Policy
We use American Express, a global financial services provider, on our website. The service provider is the American Express Company. The company responsible for the European region is American Express Europe S.A. (Avenida Partenón 12-14, 28042, Madrid, Spain).
We would like to point out that according to the opinion of the European Court of Justice, there is currently no adequate level of protection for the transfer of data to the USA. The data processing is essentially carried out by American Express. This may result in data not being processed and stored anonymously. Furthermore, US government authorities may be able to access individual data. It may also happen that this data is linked to data from possible other American Express services with which you have a user account.
To learn more about the data processed through the use of American Express, please see the Privacy Policy at https://www.americanexpress.com/de/legal/online-datenschutzerklarung.html.
Apple Pay Privacy Policy
We use Apple Pay, a service for online payment processes, on our website. The service provider is the American company Apple Inc., Infinite Loop, Cupertino, CA 95014, USA.
We would like to point out that according to the opinion of the European Court of Justice, there is currently no adequate level of protection for the transfer of data to the USA. The data processing is essentially carried out by Apple Pay. This may result in data not being processed and stored anonymously. Furthermore, US government authorities may be able to access individual data. It may also happen that this data is linked with data from other Apple services where you have a user account.
You can learn more about the data processed through the use of Apple Pay in the Privacy Policy at https://www.apple.com/legal/privacy/de-ww/.
Mastercard Privacy Policy
We use the payment service provider Mastercard on our website. The service provider is the American company Mastercard Inc. The company Mastercard Europe SA (Chaussée de Tervuren 198A, B-1410 Waterloo, Belgium) is responsible for the European region.
We would like to point out that according to the opinion of the European Court of Justice, there is currently no adequate level of protection for the transfer of data to the USA. The data processing is essentially carried out by Mastercard. This may result in data not being processed and stored anonymously. Furthermore, US government authorities may be able to access individual data. It may also happen that this data is linked to data from other Mastercard services where you have a user account.
You can learn more about the data processed through the use of Mastercard in the Privacy Policy at https://www.mastercard.de/de-de/datenschutz.html.
Mollie Privacy Policy
We use Mollie, an online payment service, on our website. The service provider is the Dutch company Mollie B.V., Keizersgracht 126, 1015CW Amsterdam, the Netherlands. You can learn more about the data processed through the use of Mollie in the privacy policy at https://www.mollie.com/at/privacy.
PayPal Privacy Policy
We use the online payment service PayPal on our website. The service provider is the American company PayPal Inc. The company PayPal Europe (S.à r.l. et Cie, S.C.A., 22-24 Boulevard Royal, L-2449 Luxembourg) is responsible for the European region.
We would like to point out that according to the opinion of the European Court of Justice, there is currently no adequate level of protection for the transfer of data to the USA. The data processing is essentially carried out by PayPal. This may result in data not being processed and stored anonymously. Furthermore, US government authorities may be able to access individual data. It may also happen that this data is linked to data from possible other PayPal services where you have a user account.
You can learn more about the data processed through the use of PayPal in the Privacy Policy at https://www.paypal.com/de/webapps/mpp/ua/privacy-full.
Store Pay Privacy Policy
We use Shop Pay, a service for online payment solutions, on our website. The service provider is the American company Shopify Inc. The company Shopify International Limited (Victoria Buildings, 2nd Floor, 1-2 Haddington Road, Dublin 4, D04 XN32, Ireland) is responsible for the European region.
We would like to point out that according to the opinion of the European Court of Justice, there is currently no adequate level of protection for the transfer of data to the USA. The data processing is essentially carried out by Shop Pay. This may result in data not being processed and stored anonymously. Furthermore, US government authorities may be able to access individual data. It may also happen that this data is linked to data from possible other Shop Pay services where you have a user account.
You can learn more about the data processed through the use of Shop Pay in the Privacy Policy at https://www.shopify.de/legal/datenschutz.
Visa Privacy Policy
We use Visa, a global payment provider, on our website. The service provider is the American company Visa Inc. The company Visa Europe Services Inc. (1 Sheldon Square, London W2 6TT, United Kingdom) is responsible for the European region.
We would like to point out that according to the opinion of the European Court of Justice, there is currently no adequate level of protection for the transfer of data to the USA. Data processing is essentially carried out by Visa. This may result in data not being processed and stored anonymously. Furthermore, US government authorities may have access to individual data. It may also happen that this data is linked to data from other possible Visa services where you have a user account.
To learn more about the data processed through the use of Visa, please see the Privacy Policy at https://www.visa.de/nutzungsbedingungen/visa-privacy-center.html.
Klarna Checkout Privacy Policy
Klarna Checkout Privacy Policy Summary
👥 Data subject: Visitors to the website
🤝 Purpose: Optimization of the payment process on our website
📓 Data processed: Data such as name, address, bank data (account number, credit card number, passwords, TANs, etc.), IP address and contract data
More details can be found below in this privacy policy.
📅 Storage period: Data is stored as long as Klarna needs it for the processing purpose.
⚖️ Legal basis: Art. 6 para. 1 lit. c DSGVO (Legal Obligation), Art. 6 para. 1 lit. f DSGVO (Legitimate Interests)
What is Klarna Checkout?
We use the online payment system Klarna Checkout of the Swedish company Klarna Bank AB on our website. Klarna Bank has its headquarters at Sveavägen 46, 111 34 Stockholm, Sweden. If you choose to use this service, among other things, personal data will be sent to Klarna, stored and processed. In this Privacy Policy we would like to give you an overview of the data processing by Klarna.
Klarna Checkout is a payment system for orders in an online store. Here, the user selects the payment method and Klarna Checkout handles the entire payment process. Once a user has made a payment through the Checkout system and entered the relevant data, future online purchases can be made even faster and easier. The Klarna system then already recognizes the existing customer after entering the e-mail address and zip code.
Why do we use Klarna Checkout for our website?
Our goal with our website and our integrated online store is to provide you with the best possible service. In addition to the overall experience on the website and in addition to our offers, this also includes a smooth, fast and secure payment processing of your orders. To ensure this, we use the payment system Klarna Checkout.
What data is stored by Klarna Checkout?
As soon as you decide to use the Klarna payment service and pay via the Klarna Checkout payment method, you also transmit personal data to the company. On the Klarna Checkout page, technical data such as browser type, operating system, our Internet address, date and time, language settings, time zone settings and IP address are collected from you and transmitted to Klarna's servers and stored there. This data is stored even if you have not yet completed an order.
When you order a product or service through our store, you must enter personal data in the fields provided. This data is processed by Klarna for payment processing. In the process, the following personal data (as well as general product information) may be specifically stored and processed by Klarna for creditworthiness and identity checks:
In addition, there is also data that can be collected optionally, provided you make a conscious decision to do so. These are, for example, political, religious or ideological convictions or various health data.
Klarna may also itself or through third parties (such as through us or through public databases), in addition to the above data, collect data about the goods or services you purchase or order. This can be, for example, the shipment number or the type of item ordered, but also information about your creditworthiness, about your income or credit grants. Klarna may also share your personal data with service providers such as software providers, data storage providers or us as a merchant.
When data is automatically entered into a form, cookies are always involved. If you do not want to use this function, you can disable these cookies at any time. Further down in the text you will find instructions on how to basically delete, disable or manage cookies in your browser. Our tests have shown that no cookies are set by Klarna directly. If you choose the payment method "Klarna Sofort" and click on "Order", you will be redirected to the Sofort website. After the successful payment you will get to our thank you page. There, sofort.com will set the following cookie:
Name: SOFUEB
Value: e8cipp378mdscn9e17kajlfhv7311290855-4
Purpose: This cookie stores your session ID.
Expiration date: after browser session ends
How long and where is the data stored?
Klarna endeavors to store your data only within the EU or the European Economic Area (EEA). However, it may happen that data is transferred outside the EU/EEA. If this happens, Klarna ensures that the data protection is in accordance with the GDPR and the third country is in an adequacy decision of the European Union. The data is always stored as long as Klarna needs it for the processing purpose.
How can I delete my data or prevent data storage?
You can revoke your consent for Klarna to process personal data at any time. You also always have the right to access, correct and delete your personal data. To do so, you simply need to contact the company or the company's data protection team by email to datenschutz@klarna.de. You can also contact Klarna directly via the Klarna website "My data protection request".
You can delete, disable or manage cookies that Klarna may use for its functions in your browser. Depending on which browser you use, this works in different ways. The following instructions show how to manage cookies in your browser:
Chrome: Delete, enable and manage cookies in Chrome
Safari: Managing cookies and website data with Safari
Firefox: Delete cookies to remove data that websites have placed on your computer
Internet Explorer: Delete and manage cookies
Microsoft Edge: Delete and manage cookies
Legal basis
We therefore offer the payment service provider Klarna Checkout in addition to the traditional banking/credit institutions for the processing of contractual or legal relationships (Art. 6 para. 1 lit. b DSGVO) .
We hope to have provided you with a good overview of the data processing by Klarna. If you would like to learn more about the handling of your data, we recommend that you read the Klarna privacy policy at https://cdn.klarna.com/1.0/shared/content/legal/terms/0/de_at/privacy.
Sofortüberweisung Privacy Policy
Sofortüberweisung Privacy Policy Summary
👥 Data subject: Visitors of the website
🤝 Purpose: Optimization of the payment process on our website
📓 Processed data: Data such as name, address, bank data (account number, credit card number, passwords, TANs, etc.), IP address and contract data
More details can be found below in the privacy policy
📅 Storage period: Data is stored within the legal retention period
⚖️ Legal basis: Art. 6 para. 1 lit. c DSGVO (Legal obligation), Art. 6 para. 1 lit. f DSGVO (Legitimate interests)
What is an "instant bank transfer"?
We offer on our website the payment method "Sofortüberweisung" of the company Sofort GmbH for cashless payment. Sofort GmbH has belonged to the Swedish company Klarna since 2014, but has its headquarters in Germany, Theresienhöhe 12, 80339 Munich.
If you choose this payment method, among other things, personal data will be transmitted to Sofort GmbH or Klarna, stored and processed there. With this data protection text we give you an overview of the data processing by Sofort GmbH.
Sofortüberweisung is an online payment system that allows you to place an order via online banking. In this case, the payment processing is carried out by Sofort GmbH and we immediately receive information about the payment made. This method can be used by any user who has an active online banking account with PIN and TAN. Only a few banks do not yet support this payment method.
Why do we use "Sofortüberweisung" on our website?
Our goal with our website and our integrated online store is to provide you with the best possible service. In addition to the overall experience on the website and in addition to our offers, this also includes a smooth, fast and secure payment processing of your orders. To ensure this, we use "Sofortüberweisung" as a payment system.
What data is stored by "Sofortüberweisung"?
When you make an instant transfer via the Sofort/Klarna service, data such as name, account number, bank code, subject, amount and date are stored on the company's servers. We also receive this information via the payment confirmation.
As part of the account coverage check, Sofort GmbH checks whether your account balance and overdraft facility cover the payment amount. In some cases, it also checks whether Sofort transfers have been successfully carried out in the last 30 days. In addition, your user identification (such as user number or contract number) in abbreviated ("hashed") form and your IP address are collected and stored. For SEPA transfers, BIC and IBAN are also stored.
According to the company, no other personal data (such as account balances, turnover data, withdrawal limits, account lists, cell phone number, authentication certificates, security codes or PIN/TAN) is collected, stored or passed on to third parties.
Sofortüberweisung also uses cookies to make its own service more user-friendly. When you order a product, you will be redirected to the Sofort or Klarna website. After successful payment, you will be redirected to our thank you page. Here the following three cookies are set:
Name: SOFUEB
Value: e8cipp378mdscn9e17kajlfhv7311290855-5
Purpose: This cookie stores your session ID.
Expiration date: after browser session ends
Name: User[user_cookie_rules] Value : 1
Purpose: This cookie stores your consent to the use of cookies.
Expiration date: after 10 years
Name: _ga
Value: GA1.2.69759879.1589470706
Purpose: By default, analytics.js uses the _ga cookie to store the user ID. Basically, it is used to distinguish the website visitors. This is a cookie from Google Analytics.
Expiration date: after 2 years.
Note: The cookies listed here do not claim to be complete. It is always possible that Sofortüberweisung also uses other cookies.
How long and where is the data stored?
All collected data is stored within the legal obligation to keep records. This obligation can last between three and ten years.
Klarna/Sofort GmbH tries to store data only within the EU or the European Economic Area (EEA). If data is transferred outside the EU/EEA, the data protection must comply with the GDPR and the country must be in an adequacy decision of the EU.
How can I delete my data or prevent data storage?
You can revoke your consent for Klarna to process personal data at any time. You also always have the right to access, correct and delete your personal data. To do so, you can simply contact the company's data protection team by emailing datenschutz@sofort.com.
Possible cookies that Sofortüberweisung uses, you can manage, delete or disable in your browser. Depending on your preferred browser, this works in different ways. The following instructions show how to manage cookies in the most common browsers:
Chrome: Delete, enable and manage cookies in Chrome
Safari: Managing cookies and website data with Safari
Firefox: Delete cookies to remove data that websites have placed on your computer
Internet Explorer: Delete and manage cookies
Microsoft Edge: Delete and manage cookies
Legal basis
We therefore offer the payment service provider Sofortüberweisung in addition to the conventional banking/credit institutions for the processing of contractual or legal relationships (Art. 6 para. 1 lit. b DSGVO) . The successful use of the service further requires your consent (Art. 6 para. 1 lit. a DSGVO) , as far as the admission of cookies is necessary for the use.
If you want to learn more about the data processing by the "Sofortüberweisung" of the company Sofort GmbH, we recommend the privacy policy at https://www.sofort.de/datenschutz.html.
omono GmbH Privacy Policy
On our website you will find a contact form that you can use to get in touch with our cooperation partner omono. omono GmbH, located at Flößaustraße 24, 90763 Fürth, Germany, is a provider of digital payment solutions for the collection and processing of cashless payments. With your consent (Art. 6 para. 1 lit. a DSGVO) , we forward the data collected by means of the online form to omono so that a contact person from omono can get in touch with you and inform you about omono's offer. The privacy policy of omono can be found at: https://omonopay.de/datenschutz.html.
Leadrebel Privacy Policy
We analyze our visitor data with the help of an external service provider. For this purpose, we share the data obtained from the use of IP research with Pulserio AG, Schellenrainstrasse 13, 6210 Sursee, Switzerland.
Categories of data subjects are website visitors and users of our web services. The purpose of the processing is the evaluation of the data obtained from IP research for lead generation. If visitors to our site are asked for consent, the legal basis for processing the data is consent within the meaning of Art. 6 (1) lit. a DSGVO. Otherwise, the data is processed on the basis of our legitimate interest within the meaning of Art. 6 (1) lit. f DSGVO. Our legitimate interest here is lead generation through analysis of the data obtained with the help of the IP search. On this page: https://leadrebel.io/optout you have an opt-out option. In the event of an opt-out, your data will no longer be collected by LeadRebel.
Leadrebel's privacy policy can be found at: https://leadrebel.io/de/privacy
Social media
Social media privacy policy summary
👥 Data subjects: Visitors to the website
🤝 Purpose: Presentation and optimization of our service, contact with visitors, interested parties, etc., advertising
📓 Data processed: Data such as telephone numbers, e-mail addresses, contact data, user behavior data, information about your device and your IP address.
More details can be found with the respective social media tool used.
📅 Storage period: depending on the social media platforms used
⚖️ Legal basis: Art. 6 para. 1 lit. a DSGVO (Consent), Art. 6 para. 1 lit. f DSGVO (Legitimate Interests).
What is social media?
In addition to our website, we are also active on various social media platforms. In this context, user data may be processed so that we can target users who are interested in us via the social networks. In addition, elements of a social media platform may also be embedded directly in our website. This is the case, for example, when you click on a so-called social button on our website and are redirected directly to our social media presence. So-called social media or social media are websites and apps through which registered members can produce content, share content openly or in specific groups, and network with other members.
Why do we use social media?
For years, social media platforms have been the place where people communicate and get in touch online. Our social media presences enable us to bring our products and services closer to prospective customers. The social media elements embedded on our website help you switch to our social media content quickly and without complications.
The data that is stored and processed through your use of a social media channel is primarily for the purpose of being able to perform web analyses. The aim of these analyses is to be able to develop more precise and personalized marketing and advertising strategies. Depending on your behavior on a social media platform, appropriate conclusions can be drawn about your interests with the help of the evaluated data and so-called user profiles can be created. This also enables the platforms to present you with tailored advertisements. In most cases, cookies are set in your browser for this purpose, which store data about your usage behavior.
We generally assume that we remain responsible under data protection law, even if we use services of a social media platform. However, the European Court of Justice has ruled that in certain cases the operator of the social media platform may be jointly responsible with us within the meaning of Art. 26 DSGVO. Insofar as this is the case, we point this out separately and work on the basis of an agreement in this regard. The essence of the agreement is then reproduced below for the platform concerned.
Please note that when using the social media platforms or our built-in elements, data about you may also be processed outside the European Union, as many social media channels, for example Facebook or Twitter, are American companies. This may make it less easy for you to claim or enforce your rights regarding your personal data.
What data is processed?
Exactly what data is stored and processed depends on the provider of the social media platform. But usually it is data such as phone numbers, email addresses, data you enter in a contact form, user data such as which buttons you click, who you like or follow, when you visited which pages, information about your device and your IP address. Most of this data is stored in cookies. Especially if you yourself have a profile on the visited social media channel and are logged in, data can be linked to your profile.
All data collected via a social media platform is also stored on the servers of the providers. Thus, only the providers have access to the data and can give you the appropriate information or make changes.
If you want to know exactly what data is stored and processed by the social media providers and how you can object to the data processing, you should carefully read the respective privacy policy of the company. Also, if you have questions about data storage and data processing or want to assert corresponding rights, we recommend that you contact the provider directly.
Duration of data processing
We will inform you about the duration of data processing below, provided we have further information on this. For example, the social media platform Facebook stores data until it is no longer needed for its own purpose. However, customer data that is matched with our own user data is already deleted within two days. In general, we only process personal data for as long as is absolutely necessary for the provision of our services and products. If it is required by law, for example in the case of accounting, this storage period may be exceeded.
Right of objection
You also have the right and the possibility to revoke your consent to the use of cookies or third-party providers such as embedded social media elements at any time. This works either via our cookie management tool or via other opt-out functions. For example, you can also prevent data collection through cookies by managing, disabling or deleting cookies in your browser.
Since social media tools may use cookies, we also recommend that you read our general privacy policy on cookies. To find out exactly which of your data is stored and processed, you should read the privacy statements of the respective tools.
Legal basis
If you have consented that data from you can be processed and stored by integrated social media elements, this consent is considered the legal basis of the data processing (Art. 6 para. 1 lit. a DSGVO). In principle, if consent is given, your data will also be stored and processed on the basis of our legitimate interest (Art. 6 (1) (f) DSGVO) in fast and good communication with you or other customers and business partners. Nevertheless, we only use the tools insofar as you have given your consent. Most social media platforms also set cookies in your browser to store data. That is why we recommend that you read our privacy text about cookies carefully and view the privacy policy or cookie policy of the respective service provider.
Information on specific social media platforms - if available - can be found in the following sections.
Google Ads (Google AdWords) Conversion Tracking Privacy Policy
Google Ads (Google AdWords) Conversion Tracking Privacy Policy Summary
👥 Data subjects: visitors to the website
🤝 Purpose: economic success and the optimization of our service performance.
📓 Data processed: Access statistics, which include data such as access locations, device data, access duration and time, navigation behavior, click behavior, and IP addresses. Personal data such as name or email address may also be processed.
📅 Storage period: Conversion cookies usually expire after 30 days and do not transmit any personal data
⚖️ Legal basis: Art. 6 para. 1 lit. a DSGVO (Consent), Art. 6 para. 1 lit.f DSGVO (Legitimate Interests)
What is Google Ads conversion tracking?
We use Google Ads (formerly Google AdWords) as an online marketing measure to promote our products and services. In this way, we want to draw more people's attention to the high quality of our offerings on the Internet. As part of our advertising measures through Google Ads, we use the conversion tracking of the company Google Inc. on our website. In Europe, however, the company Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all Google services. With the help of this free tracking tool, we can better adapt our advertising offer to your interests and needs. In the following article, we will go into more detail about why we use conversion tracking, what data is stored in the process, and how you can prevent this data storage.
Google Ads (formerly Google AdWords) is the in-house online advertising system of Google Inc. We are convinced of the quality of our offer and want as many people as possible to get to know our website. In the online sector, Google Ads offers the best platform for this. Of course, we also want to get an accurate overview of the cost-benefit factor of our advertising campaigns. That's why we use the conversion tracking tool from Google Ads.
But what is a conversion actually? A conversion occurs when you go from being a purely interested website visitor to an active visitor. This happens whenever you click on our ad and then perform another action, such as visiting our website. With Google's conversion tracking tool, we record what happens after a user clicks on our Google Ads ad. For example, we can see whether products are purchased, services are used or whether users have signed up for our newsletter.
Why do we use Google Ads conversion tracking on our website?
We use Google Ads to draw attention to our offer on other websites as well. The goal is to ensure that our advertising campaigns really only reach those people who are interested in our offers. With the conversion tracking tool we see which keywords, ads, ad groups and campaigns lead to the desired customer actions. We see how many customers interact with our ads on a device and then make a conversion. Through this data, we can calculate our cost-benefit factor, measure the success of individual advertising measures and consequently optimize our online marketing measures. We can also use the data obtained to make our website more interesting for you and adapt our advertising offer even more individually to your needs.
What data is stored with Google Ads conversion tracking?
We have included a conversion tracking tag or code snippet on our website to better analyze certain user actions. If you now click on one of our Google Ads ads, the cookie "Conversion" is stored on your computer (mostly in the browser) or mobile device by a Google domain. Cookies are small text files that store information on your computer.
Here are the data of the most important cookies for conversion tracking by Google:
Name: Conversion
Value: EhMI_aySuoyv4gIVled3Ch0llweVGAEgt-mr6aXd7dYlSAGQ311290855-3
Purpose: This cookie stores every conversion you make on our site after coming to us through a Google Ad.
Expiration date: after 3 months
Name: _gac
Value: 1.1558695989.EAIaIQobChMIiOmEgYO04gIVj5AYCh2CBAPrEAAYASAAEgIYQfD_BwE
Purpose: This is a classic Google Analytics cookie and is used to capture various actions on our website.
Expiration date: after 3 months.
Note: The cookie _gac only appears in connection with Google Analytics. The above list does not claim to be complete, as Google also uses other cookies for analytical evaluation.
As soon as you complete an action on our website, Google recognizes the cookie and saves your action as a so-called conversion. As long as you surf our website and the cookie has not yet expired, we and Google recognize that you have found us via our Google Ads ad. The cookie is read and sent back to Google Ads with the conversion data. It is also possible that other cookies are used to measure conversions. The conversion tracking of Google Ads can be further refined and improved with the help of Google Analytics. For ads that Google displays in various locations on the web, cookies named "__gads" or "_gac" may be set under our domain. Since September 2017, various campaign information from analytics.js is stored with the _gac cookie. The cookie stores this data as soon as you visit one of our pages for which the automatic tagging of Google Ads has been set up. Unlike cookies set for Google domains, Google can only read these conversion cookies when you are on our website. We do not collect or receive any personal data. We receive a report from Google with statistical evaluations. For example, we learn the total number of users who clicked on our ad and we see which advertising measures were well received.
How long and where is the data stored?
At this point, we would like to point out that we have no influence on how Google uses the collected data. According to Google, the data is encrypted and stored on secure servers. In most cases, conversion cookies expire after 30 days and do not transmit any personal data. The cookies named "Conversion" and "_gac" (which is used in conjunction with Google Analytics) have an expiration date of 3 months.
How can I delete my data or prevent data storage?
You have the option not to participate in Google Ads conversion tracking. If you deactivate the Google conversion tracking cookie via your browser, you block conversion tracking. In this case, you will not be included in the statistics of the tracking tool. You can change the cookie settings in your browser at any time. For each browser, this works slightly differently. Here you can find the instructions on how to manage cookies in your browser:
Chrome: Delete, enable and manage cookies in Chrome
Safari: Managing cookies and website data with Safari
Firefox: Delete cookies to remove data that websites have placed on your computer
Internet Explorer: Delete and manage cookies
Microsoft Edge: Delete and manage cookies
If you do not want to have cookies in principle, you can set up your browser so that it always informs you when a cookie is to be set. In this way, you can decide for each individual cookie whether you allow the cookie or not. Downloading and installing this browser plug-in at https://support.google.com/ads/answer/7395996 will also disable all "advertising cookies". Keep in mind that by disabling these cookies you do not prevent the ads, only the personalized ads.
Legal basis
If you have consented to the use of Google Ads Conversion Tracking, the legal basis for the corresponding data processing is this consent. According to Art. 6 para. 1 lit. a DSGVO (consent), this consent constitutes the legal basis for the processing of personal data as it may occur during the collection by Google Ads Conversion Tracking.
We also have a legitimate interest in using Google Ads Conversion Tracking to optimize our online service and our marketing measures. The corresponding legal basis for this is Art. 6 para. 1 lit. f DSGVO (Legitimate Interests). Nevertheless, we only use Google Ads Conversion Tracking if you have given your consent.
We would like to point out that according to the opinion of the European Court of Justice, there is currently no adequate level of protection for the transfer of data to the USA. The data processing is essentially carried out by Google Ads. This may result in data not being processed and stored anonymously. Furthermore, US government authorities may be able to access individual data. It may also happen that this data is linked to data from other Google services where you have a user account.
If you would like to learn more about Google's privacy policy, we recommend Google's general privacy policy: https://policies.google.com/privacy?hl=de.
TeamViewer Privacy Policy
We use TeamViewer, a service for web conferencing and remote maintenance, on our website. The service provider is the German company TeamViewer Germany GmbH, Bahnhofsplatz 2, 73033 Göppingen, Germany. You can learn more about the data processed through the use of TeamViewer in the Privacy Policy at https://www.teamviewer.com/de/datenschutzerklaerung/.
Google Meet Privacy Policy
We use Google Meet of the company Google Inc. on our website. For the European area the company Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all Google services.
We would like to point out that according to the opinion of the European Court of Justice, there is currently no adequate level of protection for the transfer of data to the USA. The data processing is essentially carried out by Google Meet. This may result in data not being processed and stored anonymously. Furthermore, US government authorities may be able to access individual data. It may also happen that this data is linked to data from other Google services where you have a user account.
To learn more about the data processed through the use of Google Meet, please see the Privacy Policy at https://policies.google.com/privacy?hl=de.
Microsoft Teams Privacy Policy
We use Microsoft Teams, an online meeting and video conferencing service, on our website. The service provider is the American company Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399, USA.
We would like to point out that according to the opinion of the European Court of Justice, there is currently no adequate level of protection for the transfer of data to the USA. The data processing is essentially carried out by Microsoft Teams. This may result in data not being processed and stored anonymously. Furthermore, US government authorities may be able to access individual data. It is also possible that this data may be linked to data from other Microsoft services for which you have a user account.
To learn more about the data processed through the use of Microsoft Teams, please see the Privacy Policy at https://privacy.microsoft.com/de-de/privacystatement.
Slack Privacy Policy
We use Slack, a streaming and communication platform, on our website. The service provider is the American company Slack Technologies Limited with its Irish headquarters at One Park Place, Upper Hatch Street, Dublin 2, Ireland.
We would like to point out that according to the opinion of the European Court of Justice, there is currently no adequate level of protection for the transfer of data to the USA. The data processing is essentially carried out by Slack. This may result in data not being processed and stored anonymously. Furthermore, US government authorities may be able to access individual data. It may also happen that this data is linked to data from possible other Slack services where you have a user account.
To learn more about the data processed through the use of Slack, please see the Privacy Policy at https://slack.com/intl/de-at/legal.
Facebook / META Privacy Policy
Facebook Privacy Policy Summary
👥 Data subject: Visitors to the website
🤝 Purpose: Optimization of our service
📓 Data processed: Data such as customer data, user behavior data, information about your device and your IP address.
More details can be found below in the privacy policy.
📅 Storage period: until the data is no longer useful for Facebook's purposes
⚖️ Legal basis: Art. 6 para. 1 lit. a DSGVO (Consent), Art. 6 para. 1 lit. f DSGVO (Legitimate Interests)
What are Facebook tools?
We use selected tools from Facebook on our website. Facebook is a social media network of the company Meta Platforms Inc. or for the European area of the company Meta Platforms Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2 Ireland. With the help of these tools we can offer you and people who are interested in our products and services the best possible offer. Below we provide an overview of the various Facebook tools, what data is sent to Facebook and how you can delete this data.
Among many other products, Facebook also offers the so-called "Facebook Business Tools". This is the official name of Facebook. However, since the term is hardly known, we have decided to simply call them Facebook Tools. Among them are:
Through these tools, Facebook extends services and has the ability to obtain information about user activity outside of Facebook.
Why do we use Facebook tools on our website?
We want to show our services and products only to people who are really interested in them. With the help of advertisements (Facebook ads), we can reach precisely these people. However, in order to show users suitable ads, Facebook needs information about people's wishes and needs. Thus, information about user behavior (and contact data) on our website is made available to the company. As a result, Facebook collects better user data and can show interested people the appropriate advertising about our products or services. The tools thus enable tailored advertising campaigns on Facebook.
Data about your behavior on our website is called "event data" by Facebook. This is also used for measurement and analysis services. Facebook can thus create "campaign reports" on our behalf about the impact of our advertising campaigns. Furthermore, analytics give us better insight into how you use our services, website or products. As a result, we use some of these tools to optimize your user experience on our website. For example, social plug-ins allow you to share content on our site directly on Facebook.
What data is stored by Facebook tools?
By using individual Facebook tools, personal data (customer data) can be sent to Facebook. Depending on the tools used, customer data such as name, address, phone number and IP address may be sent.
Facebook uses this information to match the data with the data it itself has from you (if you are a Facebook member). Before customer data is transmitted to Facebook, a so-called "hashing" takes place. This means that a data record of any size is transformed into a character string. This also serves to encrypt data.
In addition to contact data, "event data" is also transmitted. Event data" refers to the information that we receive about you on our website. For example, which subpages you visit or which products you buy from us. Facebook does not share the information it receives with third parties (such as advertisers) unless it has explicit permission or is legally required to do so. "Event data" may also be associated with contact information. This allows Facebook to offer better personalized advertising. After the matching process already mentioned, Facebook deletes the contact data again.
In order to deliver ads in an optimized manner, Facebook uses Event Data only when it has been aggregated with other data (collected by Facebook in other ways). Facebook also uses this event data for security, protection, development, and research purposes. Much of this data is transferred to Facebook via cookies. Cookies are small text files used to store data or information in browsers. Depending on the tools you use and whether you are a Facebook member, different numbers of cookies are created in your browser. We go into more detail about individual Facebook cookies in the descriptions of each Facebook tool. General information about the use of Facebook cookies can also be found at https://www.facebook.com/policies/cookies.
How long and where is the data stored?
Basically, Facebook stores data until it is no longer needed for its own services and Facebook products. Facebook has servers all over the world where its data is stored. However, customer data is deleted within 48 hours after it has been compared with its own user data.
How can I delete my data or prevent data storage?
In accordance with the Basic Data Protection Regulation, you have the right to information, correction, transferability and deletion of your data.
A complete deletion of the data will only occur if you delete your Facebook account completely. And this is how deleting your Facebook account works:
1) Click Settings on the right side of Facebook.
2) Then click "Your Facebook information" in the left column.
3) Now click "Deactivation and deletion".
4) Now select "Delete account" and then click "Next and delete account".
5) Now enter your password, click "Next" and then click "Delete account".
The storage of data that Facebook receives via our site takes place, among other things, via cookies (e.g. for social plugins). In your browser, you can deactivate, delete or manage individual or all cookies. Depending on which browser you use, this works in different ways. The following instructions show how to manage cookies in your browser:
Chrome: Delete, enable and manage cookies in Chrome
Safari: Managing cookies and website data with Safari
Firefox: Delete cookies to remove data that websites have placed on your computer
Internet Explorer: Delete and manage cookies
Microsoft Edge: Delete and manage cookies
If you generally do not want cookies, you can set your browser so that it always informs you when a cookie is to be set. This way, you can decide for each individual cookie whether you allow it or not.
Legal basis
If you have consented that data from you can be processed and stored by integrated social media elements, this consent is considered the legal basis of the data processing (Art. 6 para. 1 lit. a DSGVO). In principle, your data will also be stored and processed on the basis of our legitimate interest (Art. 6 para. 1 lit. f DSGVO) in fast and good communication with you or other customers and business partners. Nevertheless, we only use the integrated social media elements insofar as you have given your consent. Most social media platforms also set cookies in your browser to store data. That is why we recommend that you read our privacy text about cookies carefully and view the privacy policy or cookie policy of the respective service provider.
We would like to point out that according to the opinion of the European Court of Justice, there is currently no adequate level of protection for the transfer of data to the USA. The data processing is essentially carried out by Facebook. This may result in data not being processed and stored anonymously. Furthermore, US government authorities may be able to access individual data. It may also happen that this data is linked to data from other Facebook services where you have a user account.
We hope we have brought you closer to the most important information about the use and data processing by Facebook tools. If you want to learn more about how Facebook uses your data, we recommend that you read the data policies at https://www.facebook.com/about/privacy/update.
Facebook Social Plug-ins Privacy Policy
So-called social plug-ins of the company Meta Platforms Inc. are installed on our website. You can recognize these buttons by the classic Facebook logo, such as the "Like" button (the hand with raised thumb) or by a clear "Facebook Plug-in" label. A social plug-in is a small part of Facebook that is integrated into our site. Each plug-in has its own function. The most commonly used functions are the well-known "Like" and "Share" buttons.
The following social plug-ins are offered by Facebook:
At https://developers.facebook.com/docs/plugins you will find more detailed information on how the individual plug-ins are used. We use the social plug-ins on the one hand to offer you a better user experience on our site, and on the other hand because Facebook can optimize our advertisements.
If you have a Facebook account or have already visited facebook.com, Facebook has already set at least one cookie in your browser. In this case, your browser sends information to Facebook via this cookie as soon as you visit our site or interact with social plug-ins (e.g. the "Like" button).
The information obtained is deleted or anonymized again within 90 days. According to Facebook, this data includes your IP address, which website you visited, the date, the time and other information concerning your browser.
To prevent Facebook from collecting a lot of data during your visit to our website and connecting it with Facebook data, you must log out of Facebook while visiting the website.
If you are not logged into Facebook or do not have a Facebook account, your browser sends less information to Facebook because you have fewer Facebook cookies. Nevertheless, data such as your IP address or which website you visit may be transmitted to Facebook. We would still like to explicitly point out that we do not know exactly about the exact content of the data. However, we try to inform you as best as possible about the data processing according to our current state of knowledge. You can also read how Facebook uses the data in the company's data policy at https://www.facebook.com/about/privacy/update.
The following cookies are set in your browser at least when you visit a website with social plug-ins from Facebook:
Name: dpr
Value: not specified
Purpose: This cookie is used to enable the social plug-ins on our website to work.
Expiration date: after end of session
Name: fr
Value: 0jieyh4311290855c2GnlufEJ9..Bde09j...1.0.Bde09j
Purpose: The cookie is also necessary for the plug-ins to work properly.
Expiration date:: after 3 months
Note: These cookies were set after a test, even if you are not a Facebook member.
Provided you are logged in to Facebook, you can change your ad settings yourself at https://www.facebook.com/ads/preferences/?entry_product=ad_settings_screen. If you are not a Facebook user, you can manage your usage-based online advertising at http://www.youronlinechoices.com/de/praferenzmanagement/grundsätzlich. There you have the option to deactivate or activate providers.
If you want to learn more about Facebook's privacy policy, we recommend that you read the company's own data policy at https://www.facebook.com/policy.php.
Instagram privacy policy
Instagram Privacy Policy Summary
👥 Data subject: Visitors to the website
🤝 Purpose: To optimize our service
📓 Data processed: Data such as user behavior data, information about your device, and your IP address.
More details can be found below in the privacy policy.
📅 Storage period: until Instagram no longer needs the data for its purposes
⚖️ Legal basis: Art. 6 para. 1 lit. a DSGVO (Consent), Art. 6 para. 1 lit. f DSGVO (Legitimate Interests)
What is Instagram?
We have integrated Instagram functions on our website. Instagram is a social media platform of the company Instagram LLC, 1601 Willow Rd, Menlo Park CA 94025, USA. Instagram has been a subsidiary of Meta Inc. since 2012 and is a Facebook product. Embedding Instagram content on our website is called embedding. This allows us to show you content such as buttons, photos or videos from Instagram directly on our website. When you visit web pages on our website that have an Instagram function integrated, data is transmitted to Instagram, stored and processed. Instagram uses the same systems and technologies as Facebook. Your data is therefore processed across all Facebook companies.
In the following, we want to give you a more detailed insight into why Instagram collects data, what data is involved and how you can largely control data processing. Since Instagram belongs to Meta Inc., we obtain our information from the Instagram guidelines on the one hand, but also from the Facebook data guidelines themselves on the other.
Instagram is one of the most popular social media networks in the world. Instagram combines the advantages of a blog with those of audiovisual platforms like YouTube or Vimeo. You can upload photos and short videos on "Insta" (as many of the users casually call the platform), edit them with various filters and also distribute them on other social networks. And if you don't want to be active yourself, you can just follow other interesting users.
Why do we use Instagram on our website?
Instagram is the social media platform that has really gone through the roof in recent years. And of course we have also responded to this boom. We want you to feel as comfortable as possible on our website. That's why a varied preparation of our content is a matter of course for us. Through the embedded Instagram features, we can enrich our content with helpful, funny or exciting content from the Instagram world. Since Instagram is a subsidiary of Facebook, the data collected can also serve us for personalized advertising on Facebook. This way, only people who are really interested in our products or services receive our ads.
Instagram also uses the collected data for measurement and analytics purposes. We get aggregate statistics and thus more insight about your likes and interests. It's important to note that these reports do not identify you personally.
What data is stored by Instagram?
When you come across one of our pages that have Instagram features (such as Instagram images or plug-ins) built in, your browser automatically connects to Instagram's servers. In the process, data is sent to Instagram, stored and processed. And this is regardless of whether you have an Instagram account or not. This includes information about our website, about your computer, about purchases made, about advertisements you see and how you use our offer. Furthermore, the date and time of your interaction with Instagram is also stored. If you have an Instagram account or are logged in, Instagram stores significantly more data about you.
Facebook distinguishes between customer data and event data. We assume that this is exactly the same for Instagram. Customer data are, for example, name, address, phone number and IP address. This customer data is only transmitted to Instagram after it has been hashed. Hashing means that a data record is transformed into a character string. This makes it possible to encrypt the contact data. In addition, the "event data" mentioned above is also transmitted. By "event data" Facebook - and consequently Instagram - understands data about your user behavior. It may also happen that contact data is combined with event data. The collected contact data is matched with the data that Instagram already has from you.
Via small text files (cookies), which are usually set in your browser, the collected data is transmitted to Facebook. Depending on the Instagram functions used and whether you have an Instagram account yourself, different amounts of data are stored.
We assume that Instagram's data processing works in the same way as Facebook's. This means that if you have an Instagram account or have visited www.instagram.com, Instagram has at least set a cookie. If this is the case, your browser sends information to Instagram via the cookie as soon as you come into contact with an Instagram function. After 90 days at the latest (after matching), this data is deleted again or anonymized. Although we have intensively studied Instagram's data processing, we cannot say exactly what data Instagram collects and stores.
Below we show you cookies that are set in your browser at least when you click on an Instagram feature (such as button or Insta image). In our test, we assume that you do not have an Instagram account. Of course, if you are logged in to Instagram, significantly more cookies are set in your browser.
These cookies were used in our test:
Name: csrftoken
Value : ""
Intended use: This cookie is most likely set for security reasons to prevent falsification of requests. However, we were not able to find out more precisely.
Expiration date: after one year
Name: mid
Value : ""
Purpose: Instagram sets this cookie to optimize its own services and offerings on and off Instagram. The cookie sets a unique user ID.
Expiration date: after the end of the session.
Name: fbsr_311290855124024
Value : none
Purpose: This cookie stores the log-in request for users of the Instagram app.
Expiration date: after the end of the session.
Name: rur
Value : ATN
Purpose: This is an Instagram cookie that ensures functionality on Instagram.
Expiration date: after the end of the session.
Name: urlgen
Wert: “{“194.96.75.33″: 1901}:1iEtYv:Y833k2_UjKvXgYe311290855”
Verwendungszweck: Dieses Cookie dient den Marketingzwecken von Instagram.
Ablaufdatum: nach Ende der Sitzung
Note: We cannot claim completeness here. Which cookies are set in individual cases depends on the embedded features and your use of Instagram.
How long and where is the data stored?
Instagram shares the information it receives between Facebook companies with external partners and with people you connect with around the world. The data processing is done in compliance with its own data policy. Your data is distributed, among other things for security reasons, on Facebook servers around the world. Most of these servers are located in the USA.
How can I delete my data or prevent data storage?
Thanks to the Basic Data Protection Regulation, you have the right of access, portability, rectification and deletion of your data. You can manage your data in the Instagram settings. If you want to completely delete your data on Instagram, you must permanently delete your Instagram account.
And this is how the deletion of the Instagram account works:
First, open the Instagram app. On your profile page, go down and click on "Help section". Now you will get to the company's website. On the webpage, click "Manage account" and then click "Delete your account".
When you delete your account entirely, Instagram deletes posts such as your photos and status updates. Information that other people have shared about you does not belong to your account and consequently will not be deleted.
As mentioned above, Instagram stores your data primarily via cookies. You can manage, disable or delete these cookies in your browser. Depending on your browser, the management always works a bit differently. Here we show you the instructions for the most important browsers.
Chrome: Delete, enable and manage cookies in Chrome
Safari: Managing cookies and website data with Safari
Firefox: Delete cookies to remove data that websites have placed on your computer
Internet Explorer: Delete and manage cookies
Microsoft Edge: Delete and manage cookies
You can also basically set up your browser so that you are always informed when a cookie is to be set. Then you can always decide individually whether you want to allow the cookie or not.
Legal basis
If you have consented that data from you can be processed and stored by integrated social media elements, this consent is considered the legal basis of the data processing (Art. 6 para. 1 lit. a DSGVO). In principle, your data will also be stored and processed on the basis of our legitimate interest (Art. 6 para. 1 lit. f DSGVO) in fast and good communication with you or other customers and business partners. Nevertheless, we only use the integrated social media elements insofar as you have given your consent. Most social media platforms also set cookies in your browser to store data. That is why we recommend that you read our privacy text about cookies carefully and view the privacy policy or cookie policy of the respective service provider.
We would like to point out that according to the opinion of the European Court of Justice, there is currently no adequate level of protection for the transfer of data to the USA. The data processing is essentially carried out by Instagram. This may result in data not being processed and stored anonymously. Furthermore, US government authorities may be able to access individual data. It may also happen that this data is linked to data from possible other Instagram services where you have a user account.
We have tried to bring you closer to the most important information about Instagram's data processing. You can learn more about Instagram's data policies at https://help.instagram.com/519522125107875
.
LinkedIn Privacy Policy
LinkedIn Privacy Policy Summary
👥 Data subject: Visitors to the website
🤝 Purpose: Optimization of our service
📓 Data processed: Data such as user behavior data, information about your device and your IP address.
More details can be found below in the privacy policy.
📅 Storage period: the data is generally deleted within 30 days
⚖️ Legal basis: Art. 6 para. 1 lit. a DSGVO (Consent), Art. 6 para. 1 lit. f DSGVO (Legitimate Interests)
What is LinkedIn?
We use social plug-ins of the social media network LinkedIn, of the company LinkedIn Corporation, 2029 Stierlin Court, Mountain View, CA 94043, USA on our website. The social plug-ins may be feeds, content sharing or links to our LinkedIn page. The social plug-ins are clearly marked with the familiar LinkedIn logo and allow, for example, interesting content to be shared directly via our website. For the European Economic Area and Switzerland, LinkedIn Ireland Unlimited Company Wilton Place in Dublin is responsible for data processing.
By embedding such plug-ins, data can be sent to LinkedIn, stored and processed there. In this privacy policy, we want to inform you about what data is involved, how the network uses this data and how you can manage or prevent the data storage.
LinkedIn is the largest social network for business contacts. Unlike Facebook, for example, the company focuses exclusively on building business contacts. Companies can present services and products on the platform and establish business relationships. Many people also use LinkedIn to look for jobs or to find suitable employees for their own company. In Germany alone, the network has over 11 million members. In Austria, there are around 1.3 million.
Why do we use LinkedIn on our website?
We know how busy you are. You can't follow all the social media channels individually. Even if it would be worth it, as in our case. Because time and again we post interesting news or reports that are worth spreading. That's why we've made it possible on our website to share interesting content directly on LinkedIn or to link directly to our LinkedIn page. We consider built-in social plug-ins as an extended service on our website. The data that LinkedIn collects also helps us to show possible advertising measures only to people who are interested in our offer.
What data is stored by LinkedIn?
Only through the mere integration of the social plug-ins LinkedIn does not store any personal data. LinkedIn calls this data generated by plug-ins passive impressions. But when you click on a social plug-in, for example to share our content, the platform stores personal data as so-called "active impressions". And this is regardless of whether you have a LinkedIn account or not. If you are logged in, the collected data is assigned to your account.
Your browser establishes a direct connection to LinkedIn's servers when you interact with our plug-ins. In this way, the company logs various usage data. In addition to your IP address, this may include login data, device information, or information about your Internet or mobile provider. If you access LinkedIn services via your smartphone, your location (after you have allowed this) can also be determined. LinkedIn may also share this data in "hashed" form with third-party advertisers. Hashing means turning a record into a string of characters. This makes it possible to encrypt the data in such a way that people can no longer be identified.
Most data about your user behavior is stored in cookies. These are small text files that are usually set in your browser. LinkedIn may also use web beacons, pixel tags, display tags, and other device identifiers.
Various tests also show which cookies are set when a user interacts with a social plug-in. The data found cannot claim to be complete and only serves as an example. The following cookies were set without being logged in to LinkedIn:
Name: bcookie
Value: =2&34aab2aa-2ae1-4d2a-8baf-c2e2d7235c16311290855-
Purpose: The cookie is a so-called "browser ID cookie" and consequently stores your identification number (ID).
Expiration date: After 2 years.
Name: lang
Value: v=2&lang=en
Purpose: This cookie stores your preset or preferred language.
Expiration date: after end of session
Name: lidc
Value: 1818367:t=1571904767:s=AQF6KNnJ0G311290855...
Purpose: This cookie is used for routing. Routing records the ways you came to LinkedIn and how you navigate through the website there.
Expiration date: after 24 hours.
Name: rtc
Value: kt0lrv3NF3x3t6xvDgGrZGDKkX
Intended use: No further information could be found about this cookie.
Expiration date: after 2 minutes
Name: JSESSIONID
Value: ajax:3112908552900777718326218137
Purpose: This is a session cookie that LinkedIn uses to maintain anonymous user sessions through the server.
Expiration date: after session ends.
Name: bscookie
Value: "v=1&201910230812...
Purpose: This cookie is a security cookie. LinkedIn describes it as a Secure Browser ID cookie.
Expiration date: after 2 years.
Name: fid
Value: AQHj7Ii23ZBcqAAAA...
Purpose: No further information could be found for this cookie.
Expiration date: after 7 days
Note: LinkedIn also works with third-party providers. That is why we also detected the two Google Analytics cookies _ga and _gat during our test.
How long and where is the data stored?
Generally, LinkedIn will retain your personal data for as long as it deems necessary to provide its services. However, LinkedIn deletes your personal data when you delete your account. In some exceptional cases, LinkedIn retains some data in aggregate and anonymized form even after you delete your account. Once you delete your account, other people will not be able to see your data within one day. LinkedIn generally deletes data within 30 days. However, LinkedIn retains data if it is necessary due to legal obligation. Data that can no longer be assigned to individuals remain stored even after the account is closed. The data is stored on various servers in America and presumably also in Europe.
How can I delete my data or prevent data storage?
You have the right to access and also delete your personal data at any time. In your LinkedIn account you can manage, change and delete your data. In addition, you can also request a copy of your personal data from LinkedIn.
Here's how to access the account information in your LinkedIn profile:
In LinkedIn, click on your profile icon and select the "Settings and Privacy" section. Now click "Privacy" and then click "Change" in the "How LinkedIn uses your data" section. In just a short time, you will be able to download selected data about your web activity and account history.
You also have the option in your browser to prevent data processing by LinkedIn. As mentioned above, LinkedIn stores most data via cookies that are set in your browser. You can manage, deactivate or delete these cookies. Depending on which browser you have, the management works slightly differently. You can find the instructions for the most common browsers here:
Chrome: Delete, enable and manage cookies in Chrome
Safari: Managing cookies and website data with Safari
Firefox: Delete cookies to remove data that websites have placed on your computer
Internet Explorer: Delete and manage cookies
Microsoft Edge: Delete and manage cookies
You can also basically set up your browser so that you are always informed when a cookie is to be set. Then you can always decide individually whether you want to allow the cookie or not.
Legal basis
If you have consented that data from you can be processed and stored by integrated social media elements, this consent is considered the legal basis of the data processing (Art. 6 para. 1 lit. a DSGVO). In principle, your data will also be stored and processed on the basis of our legitimate interest (Art. 6 para. 1 lit. f DSGVO) in fast and good communication with you or other customers and business partners. Nevertheless, we only use the integrated social media elements insofar as you have given your consent. Most social media platforms also set cookies in your browser to store data. That is why we recommend that you read our privacy text about cookies carefully and view the privacy policy or cookie policy of the respective service provider.
We would like to point out that according to the opinion of the European Court of Justice, there is currently no adequate level of protection for the transfer of data to the USA. The data processing is essentially carried out by LinkedIn. This may result in data not being processed and stored anonymously. Furthermore, US government authorities may be able to access individual data. It may also happen that this data is linked to data from possible other LinkedIn services where you have a user account.
We have tried to bring you closer to the most important information about data processing by LinkedIn. At https://www.linkedin.com/legal/privacy-policy you can learn even more about the data processing of the social media network LinkedIn.
Twitter privacy policy
Twitter Privacy Policy Summary
👥 Data subjects: visitors to the website
🤝 Purpose: optimization of our service
📓 Data processed: Data such as user behavior data, information about your device and your IP address.
More details can be found below in the privacy policy.
📅 Storage period: collected data from other website Twitter deletes after 30 days at the latest
⚖️ Legal basis: Art. 6 para. 1 lit. a DSGVO (Consent), Art. 6 para. 1 lit. f DSGVO (Legitimate Interests)
What is Twitter?
We have integrated Twitter functions on our website. These are, for example, embedded tweets, timelines, buttons or hashtags. Twitter is a short message service and a social media platform of the company Twitter Inc, One Cumberland Place, Fenian Street, Dublin 2 D02 AX07, Ireland.
To our knowledge, in the European Economic Area and Switzerland, no personal data or data about your web activities is transmitted to Twitter by the mere inclusion of the Twitter function. Only when you interact with the Twitter functions, such as clicking on a button, can data be sent to Twitter, stored there and processed. We have no influence on this data processing and bear no responsibility for it. Within the scope of this privacy policy, we want to give you an overview of what data Twitter stores, what Twitter does with this data and how you can protect yourself from the data transfer to a large extent.
For some, Twitter is a news service, for others a social media platform, and still others speak of a microblogging service. All these terms have their justification and mean more or less the same thing.
Both private individuals and companies use Twitter to communicate with interested people via short messages. Twitter only allows 280 characters per message. These messages are called "tweets. Unlike Facebook, for example, the service does not focus on expanding a network for "friends", but wants to be understood as a worldwide and open news platform. Twitter also allows users to have an anonymous account, and tweets can be deleted by the company on the one hand and by the users themselves on the other.
Why do we use Twitter on our website?
Like many other websites and companies, we try to offer our services and communicate with our customers through various channels. Especially Twitter has grown close to our hearts as a useful "little" news service. Again and again we tweet or retweet exciting, funny or interesting content. We realize that you can't follow every channel separately. After all, you also have something else to do. That's why we have included Twitter functions on our website. You can follow our Twitter activity "on the spot" or follow a direct link to our Twitter page. Through this integration, we want to strengthen our service and user-friendliness on our website.
What data is stored by Twitter?
On some of our subpages you will find the built-in Twitter functions. When you interact with the Twitter content, such as clicking on a button, Twitter may collect and store data. This is the case even if you do not have a Twitter account yourself. Twitter calls this data "log data." It includes demographic data, browser cookie IDs, your smartphone's ID, hashed email addresses, and information about which pages you visited on Twitter and what actions you took. Twitter, of course, stores more data if you have a Twitter account and are logged in. Most of the time, this storage happens via cookies. Cookies are small text files that are usually set in your browser and transmit different information to Twitter.
We will now show you which cookies are set when you are not logged in to Twitter but visit a website with built-in Twitter functions. Please consider this list as an example. We can in no way guarantee a claim to completeness here, as the choice of cookies always changes and depends on your individual actions with the Twitter content.
These cookies were used in our test:
Name: personalization_id
Value: "v1_cSJIsogU51SeE311290855"
Purpose: This cookie stores information about how you use the website and which advertisements you may have come to Twitter from.
Expiration date: after 2 years.
Name: lang
Value: en
Purpose: This cookie stores your preset or preferred language.
Expiration date: after end of session
Name: guest_id
Value: 311290855v1%3A157132626
Purpose: This cookie is set to identify you as a guest.
Expiration date: after 2 years
Name: fm
Value : 0
Purpose: Unfortunately, we could not find out the purpose of this cookie.
Expiration date: after end of session
Name: external_referer
Value: 3112908552beTA0sf5lkMrlGt
Purpose: This cookie collects anonymous data, such as how often you visit Twitter and how long you visit Twitter.
Expiration date: After 6 days.
Name: eu_cn
Value : 1
Purpose: This cookie stores user activity and is used for various advertising purposes by Twitter.
Expiration date: After one year.
Name: ct0
Value: c1179f07163a365d2ed7aad84c99d966
Purpose: Unfortunately, we have not found any information about this cookie.
Expiration date: after 6 hours
Name: _twitter_sess
Value: 53D%253D-dd0248311290855-
Purpose: This cookie allows you to use features within the Twitter website.
Expiration date: after session end.
Note: Twitter also works with third-party providers. That's why we also detected the three Google Analytics cookies _ga, _gat, _gid during our test.
Twitter uses the collected data on the one hand to better understand user behavior and thus improve its own services and advertising offers, and on the other hand the data also serves internal security measures.
How long and where is the data stored?
When Twitter collects data from other websites, it is deleted, aggregated, or otherwise obscured after a maximum of 30 days. The Twitter servers are located on various server centers in the United States. Accordingly, it can be assumed that the collected data is collected and stored in America. After our research, we could not clearly determine whether Twitter also has its own servers in Europe. In principle, Twitter can store the collected data until it is no longer useful to the company, you delete the data or there is a legal deletion period.
How can I delete my data or prevent data storage?
Twitter repeatedly emphasizes in its privacy policy that it does not store any data from external website visits if you or your browser are located in the European Economic Area or Switzerland. However, if you interact with Twitter directly, Twitter will of course store data about you.
If you have a Twitter account, you can manage your data by clicking "More" under the "Profile" button. Then click on "Settings and privacy". Here you can manage the data processing individually.
If you do not have a Twitter account, you can go to twitter.com and then click on "Individualization". Under the item "Individualization and data" you can manage your collected data.
Most data is stored via cookies, as mentioned above, and you can manage, disable or delete them in your browser. Please note that you only "edit" the cookies in the browser you have chosen. That means: if you use another browser in the future, you will have to manage your cookies there again according to your wishes. Here are the instructions for cookie management of the most popular browsers.
Chrome: Delete, enable and manage cookies in Chrome
Safari: Managing cookies and website data with Safari
Firefox: Delete cookies to remove data that websites have placed on your computer
Internet Explorer: Delete and manage cookies
Microsoft Edge: Delete and manage cookies
You can also manage your browser in such a way that you are informed for each individual cookie. Then you can always decide individually whether to allow a cookie or not.
Twitter also uses the data for personalized advertising inside and outside Twitter. You can disable personalized advertising in the settings under "Personalization and data". If you use Twitter on a browser, you can disable personalized advertising at http://optout.aboutads.info/?c=2&lang=EN.
Legal basis
If you have consented that data from you can be processed and stored by integrated social media elements, this consent is considered the legal basis of the data processing (Art. 6 para. 1 lit. a DSGVO). In principle, your data will also be stored and processed on the basis of our legitimate interest (Art. 6 para. 1 lit. f DSGVO) in fast and good communication with you or other customers and business partners. Nevertheless, we only use the integrated social media elements insofar as you have given your consent. Most social media platforms also set cookies in your browser to store data. That is why we recommend that you read our privacy text about cookies carefully and view the privacy policy or cookie policy of the respective service provider.
We would like to point out that according to the opinion of the European Court of Justice, there is currently no adequate level of protection for the transfer of data to the USA. The data processing is essentially carried out by Twitter. This may result in data not being processed and stored anonymously. Furthermore, US government authorities may be able to access individual data. It may also happen that this data is linked to data from other Twitter services where you have a user account.
We hope we have given you a basic overview of Twitter's data processing. We do not receive any data from Twitter and are not responsible for what Twitter does with your data. If you have any further questions on this topic, we recommend that you read the Twitter privacy statement at https://twitter.com/de/privacy.
Vimeo Privacy Policy
Vimeo Privacy Policy Summary
👥 Data subject: Visitors to the website
🤝 Purpose: Optimization of our service
📓 Data processed: Data such as contact details, user behavior data, information about your device and your IP address may be stored.
More details can be found below in this privacy policy.
📅 Storage period: Data is generally stored as long as it is necessary for the purpose of the service
⚖️ Legal basis: Art. 6 para. 1 lit. a DSGVO (Consent), Art. 6 para. 1 lit. f DSGVO (Legitimate Interests)
What is Vimeo?
We also use videos from the company Vimeo on our website. The video portal is operated by Vimeo LLC, 555 West 18th Street, New York, New York 10011, USA. With the help of a plug-in, we can show you interesting video material directly on our website. In the process, certain data may be transferred from you to Vimeo. In this privacy policy, we show you what data is involved, why we use Vimeo and how you can manage or prevent your data or the data transfer.
Vimeo is a video platform that was founded in 2004 and has enabled streaming of videos in HD quality since 2007. Since 2015, it has also been possible to stream in 4k Ultra HD. The portal is free to use, but paid content can also be published. Compared to the market leader YouTube, Vimeo prioritizes high-quality content. On the one hand, the portal offers a lot of artistic content, such as music videos and short films, and on the other, documentaries on a wide variety of topics that are worth knowing.
Why do we use Vimeo on our website?
The goal of our web presence is to provide you with the best possible content. And to do so as easily accessible as possible. Only when we have achieved this, we are satisfied with our service. The video service Vimeo helps us to achieve this goal. Vimeo gives us the opportunity to present you with high-quality content directly on our website. Instead of just giving you a link to an interesting video, you can watch the video right there on our site. This expands our service and makes it easier for you to access interesting content. Thus, in addition to our texts and images, we also offer video content.
What data is stored on Vimeo?
When you visit a page on our website that has a Vimeo video embedded, your browser connects to the servers of Vimeo. This results in a data transmission. This data is collected, stored and processed on the Vimeo servers. Regardless of whether you have a Vimeo account or not, Vimeo collects data about you. This includes your IP address, technical info about your browser type, operating system or very basic device information. Furthermore, Vimeo stores information about which website you use the Vimeo service and which actions (web activities) you perform on our website. These web activities include, for example, session duration, bounce rate or which button you clicked on our website with built-in Vimeo function. Vimeo may track and store these actions using cookies and similar technologies.
If you are logged in to Vimeo as a registered member, more data can usually be collected, as more cookies may have already been set in your browser. In addition, your actions on our website are directly linked to your Vimeo account. To prevent this, you must log out of Vimeo while "surfing" our website.
Below we show you cookies that are set by Vimeo when you are on a website with integrated Vimeo function. This list is not exhaustive and assumes that you do not have a Vimeo account.
Name: player
Value: ""
Purpose: This cookie saves your settings before you play an embedded Vimeo video. This way, the next time you watch a Vimeo video, you will get your preferred settings again.
Expiration date: after one year
Name: vuid
Value: pl1046149876.614422590311290855-4
Purpose: This cookie collects information about your actions on web pages that have embedded a Vimeo video.
Expiration date: after 2 years.
Note: These two cookies are always set when you are on a web page with an embedded Vimeo video. When you watch the video and click the button to "share" or "like" the video, for example, other cookies are set. These are also third-party cookies such as _ga or _gat_UA-76641-8 from Google Analytics or _fbp from Facebook. Exactly which cookies are set here depends on your interaction with the video.
The following list shows a sample of possible cookies that are set when you interact with the Vimeo video:
Name: _abexps
Value: %5B%5D
Purpose: This Vimeo cookie helps Vimeo remember the settings you have made. For example, it may be a preset language, region, or username. In general, the cookie stores data about how you use Vimeo.
Expiration date: after one year.
Name: continuous_play_v3
Value: 1
Purpose: This cookie is a first-party cookie from Vimeo. The cookie collects information about how you use the Vimeo service. For example, the cookie records when you pause or replay a video.
Expiration date: after one year.
Name: _ga
Value: GA1.2.1522249635.1578401280311290855-7
Purpose: This cookie is a third-party cookie from Google. By default, analytics.js uses the _ga cookie to store the user ID. Basically, it is used to distinguish website visitors.
Expiration date: after 2 years.
Name: _gcl_au
Value: 1.1.770887836.1578401279311290855-3
Purpose: This third-party cookie from Google AdSense is used to improve the efficiency of ads on websites.
Expiration date: after 3 months.
Name: _fbp
Value: fb.1.1578401280585.310434968
Purpose: This is a Facebook cookie. This cookie is used to display ads or advertising products from Facebook or other advertisers.
Expiration date: after 3 months.
Vimeo uses this data, among other things, to improve its own service, to communicate with you and to set its own targeted advertising measures. Vimeo emphasizes on its website that only first-party cookies (i.e. cookies from Vimeo itself) are used for embedded videos, as long as you do not interact with the video.
How long and where is the data stored?
Vimeo is headquartered in White Plains, New York State, USA. However, the services are offered worldwide. In doing so, the company uses computer systems, databases and servers in the USA and also in other countries. Your data can therefore also be stored and processed on servers in America. The data remains stored by Vimeo until the company no longer has an economic reason for storing it. Then the data will be deleted or anonymized.
How can I delete my data or prevent data storage?
You always have the option to manage cookies in your browser according to your preferences. For example, if you do not want Vimeo to set cookies and thus collect information about you, you can always delete or disable cookies in your browser settings. Depending on your browser, this works a bit differently. Please note that after disabling/deleting cookies, various features may no longer be available to the full extent. The following instructions show how to manage or delete cookies in your browser.
Chrome: Delete, enable and manage cookies in Chrome
Safari: Managing cookies and website data with Safari
Firefox: Delete cookies to remove data that websites have placed on your computer
Internet Explorer: Delete and manage cookies
Microsoft Edge: Delete and manage cookies
If you are a registered Vimeo member, you can also manage the cookies used in the settings at Vimeo.
Legal basis
If you have consented that data from you can be processed and stored by embedded Vimeo elements, this consent is considered the legal basis for data processing (Art. 6 para. 1 lit. a DSGVO). In principle, your data will also be stored and processed on the basis of our legitimate interest (Art. 6 para. 1 lit. f DSGVO) in fast and good communication with you or other customers and business partners. Nevertheless, we only use the integrated Vimeo elements if you have given your consent. Vimeo also sets cookies in your browser to store data. Therefore, we recommend that you read our privacy text about cookies carefully and view the privacy policy or cookie policy of the respective service provider.
We would like to point out that according to the opinion of the European Court of Justice, there is currently no adequate level of protection for the transfer of data to the USA. The data processing is essentially carried out by Vimeo. This may result in data not being processed and stored anonymously. Furthermore, US government authorities may be able to access individual data. It may also happen that this data is linked to data from possible other Vimeo services where you have a user account.
You can learn more about Vimeo's use of cookies at https://vimeo.com/cookie_policy, and you can read information about Vimeo's privacy policy at https://vimeo.com/privacy.
XING Privacy Policy
Xing Privacy Policy Summary
👥 Data subject: Visitors to the website
🤝 Purpose: Optimization of our service
📓 Data processed: for example, your IP address, browser data, date and time of your page view may be stored
More details can be found below in the privacy policy.
📅 Storage period: Xing user data is stored until a deletion is requested
⚖️ Legal basis: Art. 6 para. 1 lit. a DSGVO (Consent), Art. 6 para. 1 lit. f DSGVO (Legitimate Interests).
What is Xing?
We use social plugins of the social media network Xing, of the company Xing SE, Dammtorstraße 30, 20354 Hamburg, Germany, on our website. Through these functions, you can, for example, share content on Xing directly via our website, log in via Xing or follow interesting content. You can recognize the plug-ins by the company name or the Xing logo. If you call up a website that uses a Xing plug-in, data may be transmitted to the "Xing servers", stored and analyzed. In this data privacy statement, we want to inform you about what data is involved and how you can manage or prevent this data storage.
Xing is a social network with its headquarters in Hamburg. The company specializes in managing professional contacts. That is, unlike other networks, Xing is primarily about professional networking. The platform is often used for job searches or to find employees for one's own company. In addition, Xing offers interesting content on various professional topics. The global counterpart is the American company LinkedIn.
Why do we use Xing on our website?
There is now a flood of social media channels and we are well aware that your time is very precious. Not every company's social media channel can be scrutinized closely. That's why we want to make your life as easy as possible, so you can share or follow interesting content directly from our website on Xing. With such "social plug-ins" we extend our service on our website. In addition, the data collected by Xing helps us to carry out targeted advertising measures on the platform. This means that our service is only shown to people who are really interested in it.
What data is stored by Xing?
Xing offers the share button, the follow button, and the log-in button as plug-ins for websites. As soon as you open a page where a social plug-in from Xing is installed, your browser connects to servers in a data center used by Xing. In the case of the share button, no data is to be stored - according to Xing - that could infer a direct reference to a person. In particular, Xing does not store your IP address. Furthermore, no cookies are set in connection with the share button. Thus, no evaluation of your user behavior takes place. You can find more information about this at https://dev.xing.com/plugins/share_button/privacy_policy.
For the other Xing plug-ins, cookies are only set in your browser when you interact with the plug-in or click on it. Here, personal data such as your IP address, browser data, date and time of your page view on Xing may be stored. If you have a XING account and are logged in, collected data will be assigned to your personal account and the data stored therein.
The following cookies are set in your browser when you click on the follow or log-in button and are not yet logged in to Xing. Please keep in mind that this is an exemplary list and we cannot claim completeness:
Name: AMCVS_0894FF2554F733210A4C98C6%40AdobeOrg
Value: 1
Purpose: This cookie is used to create and store website visitor identifiers.
Expiration date: after end of session
Name: c_
Value: 157c609dc9fe7d7ff56064c6de87b019311845248-8
Intended use: We could not find out any more information about this cookie.
Expiration date: after one day
Name: prevPage
Value: wbm%2FWelcome%2Flogin
Purpose: This cookie stores the URL of the previous web page you visited.
Expiration date: after 30 minutes
Name: s_cc
Value: true
Purpose: This Adobe Site Catalyst cookie determines whether cookies are generally enabled in the browser.
Expiration date: after end of session
Name: s_fid
Value: 6897CDCD1013221C-39DDACC982217CD1311845248-2
Purpose: This cookie is used to identify a unique visitor.
Expiration date: after 5 years.
Name: visitor_id
Value: fe59fbe5-e9c6-4fca-8776-30d0c1a89c32
Purpose: The visitor cookie contains a unique visitor ID and the unique identifier for your account.
Expiration date: after 2 years
Name:_session_id
Value: 533a0a6641df82b46383da06ea0e84e7311845248-2
Purpose: This cookie creates a temporary session ID that is used as an in-session user ID. The cookie is absolutely necessary to provide Xing's features.
Expiration date: after session end.
As soon as you are logged in to Xing or become a member, further personal data is definitely collected, processed and stored. Xing also discloses personal data to third parties if this is necessary for the fulfillment of its own business purposes, if you have given your consent, or if there is a legal obligation.
How long and where is the data stored?
Xing stores the data on various servers in various data centers. The company stores this data until you delete the data or until a user account is deleted. Of course, this only affects users who are already Xing members.
How can I delete my data or prevent data storage?
You have the right to access and also delete your personal data at any time. Even if you are not a Xing member, you can use your browser to prevent possible data processing or manage it according to your wishes. Most data is stored via cookies. Depending on which browser you have, the management works slightly differently. You can find the instructions for the most common browsers here:
Chrome: Delete, enable and manage cookies in Chrome
Safari: Managing cookies and website data with Safari
Firefox: Delete cookies to remove data that websites have placed on your computer
Internet Explorer: Delete and manage cookies
Microsoft Edge: Delete and manage cookies
You can also basically set up your browser so that you are always informed when a cookie is to be set. Then you can always decide individually whether you want to allow the cookie or not.
Legal basis
If you have consented that data from you can be processed and stored by integrated social media elements, this consent is considered the legal basis of the data processing (Art. 6 para. 1 lit. a DSGVO). In principle, your data will also be stored and processed on the basis of our legitimate interest (Art. 6 para. 1 lit. f DSGVO) in fast and good communication with you or other customers and business partners. Nevertheless, we only use the integrated social media elements insofar as you have given your consent. Most social media platforms also set cookies in your browser to store data. That is why we recommend that you read our privacy text about cookies carefully and view the privacy policy or cookie policy of the respective service provider.
We have tried to bring you closer to the most important information about data processing by Xing. At https://privacy.xing.com/de/dat enschutzerklaerung you can learn even more about the data processing of the social media network Xing.
YouTube privacy policy
YouTube Privacy Policy Summary
👥 Data subjects: Visitors to the website
🤝 Purpose: Optimization of our service
📓 Data processed: Data such as contact details, user behavior data, information about your device and your IP address may be stored.
More details can be found below in this privacy policy.
📅 Storage period: Data is generally stored as long as it is necessary for the purpose of the service
⚖️ Legal basis: Art. 6 para. 1 lit. a DSGVO (Consent), Art. 6 para. 1 lit. f DSGVO (Legitimate Interests)
What is YouTube?
We have incorporated YouTube videos on our website. This way we can present you interesting videos directly on our site. YouTube is a video portal that has been a subsidiary of Google since 2006. The video portal is operated by YouTube, LLC, 901 Cherry Ave, San Bruno, CA 94066, USA. When you call up a page on our website that has a YouTube video embedded, your browser automatically connects to the YouTube or Google servers. In the process, various data are transferred (depending on the settings). Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all data processing in the European area.
In the following, we would like to explain in more detail what data is processed, why we have embedded YouTube videos and how you can manage or delete your data.
On YouTube, users can watch, rate, comment on and upload videos for free. Over the last few years, YouTube has become one of the most important social media channels in the world. In order for us to display videos on our website, YouTube provides a code snippet that we have built into our site.
Why do we use YouTube videos on our website?
YouTube is the video platform with the most visitors and the best content. We are committed to providing you with the best possible user experience on our website. And of course, we can't do without interesting videos. With the help of our embedded videos, we provide you with other helpful content in addition to our text and images. In addition, the embedded videos make our website easier to find on the Google search engine. Also, when we run ads via Google Ads, Google - thanks to the collected data - can really only show these ads to people who are interested in our offers.
What data is stored by YouTube?
As soon as you visit one of our pages that has a YouTube video embedded, YouTube sets at least one cookie that stores your IP address and our URL. If you are logged into your YouTube account, YouTube can usually assign your interactions on our website to your profile using cookies. This includes data such as session duration, bounce rate, approximate location, technical information such as browser type, screen resolution or your internet provider. Other data may include contact details, any ratings, sharing of content via social media or adding to your favorites on YouTube.
If you are not signed in to a Google Account or YouTube account, Google stores data with a unique identifier associated with your device, browser, or app. For example, your preferred language setting is retained. But a lot of interaction data can't be stored because fewer cookies are set.
In the following list, we show cookies that were set in a test in the browser. On the one hand, we show cookies that are set without a logged-in YouTube account. On the other hand, we show cookies that are set with a logged-in account. The list cannot claim to be complete, because the user data always depends on the interactions on YouTube.
Name: YSC
Value: b9-CV6ojI5Y311290855-1
Purpose: This cookie registers a unique ID to store statistics of the video watched.
Expiration date: after session end.
Name: PREF
Value: f1=50000000
Purpose: This cookie also registers your unique ID. Google gets statistics about how you use YouTube videos on our website via PREF.
Expiration date: after 8 months
Name: GPS
Value: 1
Purpose: This cookie registers your unique ID on mobile devices to track GPS location.
Expiration date: after 30 minutes
Name: VISITOR_INFO1_LIVE
Value: 95Chz8bagyU
Purpose: This cookie attempts to estimate the user's bandwidth on our web pages (with embedded YouTube video).
Expiration date: after 8 months.
Other cookies that are set when you are logged in with your YouTube account:
Name: APISID
Value: zILlvClZSkqGsSwI/AU1aZI6HY7311290855-
Purpose: This cookie is used to create a profile about your interests. The data is used for personalized advertisements.
Expiration date: after 2 years.
Name: CONSENT
Value: YES+AT.en+20150628-20-0
Purpose: The cookie stores the status of a user's consent to use various services from Google. CONSENT is also used for security purposes to verify users and protect user data from unauthorized attacks.
Expiration date: after 19 years.
Name: HSID
Value: AcRwpgUik9Dveht0I
Purpose: This cookie is used to create a profile about your interests. This data helps to display personalized advertising.
Expiration date: after 2 years.
Name: LOGIN_INFO
Value: AFmmF2swRQIhALl6aL...
Purpose: This cookie stores information about your login credentials.
Expiration date: after 2 years.
Name: SAPISID
Value: 7oaPxoG-pZsJuuF5/AnUdDUIsJ9iJz2vdM
Purpose: This cookie works by uniquely identifying your browser and device. It is used to create a profile about your interests.
Expiration date: after 2 years.
Name: SID
Value: oQfNKjAsI311290855-
Purpose: This cookie stores your Google account ID and your last login time in digitally signed and encrypted form.
Expiration date: after 2 years.
Name: SIDCC
Value: AN0-TYuqub2JOcDTyL
Purpose: This cookie stores information about how you use the website and what advertisements you may have seen before visiting our site.
Expiration date: after 3 months
How long and where is the data stored?
The data that YouTube receives from you and processes is stored on Google servers. Most of these servers are located in America. You can see exactly where Google's data centers are located at https://www.google.com/about/datacenters/inside/locations/?hl=de. Your data is distributed across the servers. Thus, the data can be accessed more quickly and is better protected against manipulation.
Google stores the collected data for different lengths of time. Some data you can delete at any time, others are automatically deleted after a limited time, and still others are stored by Google for a longer period of time. Some data (such as items from "My Activity", photos or documents, products) stored in your Google Account will remain stored until you delete them. Even if you are not signed into a Google account, you can delete some data associated with your device, browser, or app.
How can I delete my data or prevent data storage?
Basically, you can delete data in Google Account manually. With the automatic deletion function of location and activity data introduced in 2019, information is stored depending on your decision - either 3 or 18 months and then deleted.
Whether you have a Google account or not, you can configure your browser to delete or disable cookies from Google. Depending on which browser you use, this works in different ways. The following instructions show how to manage cookies in your browser:
Chrome: Delete, enable and manage cookies in Chrome
Safari: Managing cookies and website data with Safari
Firefox: Delete cookies to remove data that websites have placed on your computer
Internet Explorer: Delete and manage cookies
Microsoft Edge: Delete and manage cookies
If you generally do not want cookies, you can set your browser so that it always informs you when a cookie is to be set. This way, you can decide for each individual cookie whether you allow it or not.
Legal basis
If you have consented that data from you can be processed and stored by embedded YouTube elements, this consent is considered the legal basis for data processing (Art. 6 para. 1 lit. a DSGVO). In principle, your data will also be stored and processed on the basis of our legitimate interest (Art. 6 (1) lit. f DSGVO) in fast and good communication with you or other customers and business partners. Nevertheless, we only use the embedded YouTube elements if you have given your consent. YouTube also sets cookies in your browser to store data. That is why we recommend that you read our privacy text about cookies carefully and view the privacy policy or cookie policy of the respective service provider.
We would like to point out that according to the opinion of the European Court of Justice, there is currently no adequate level of protection for the transfer of data to the USA. The data processing is essentially carried out by YouTube. This may result in data not being processed and stored anonymously. Furthermore, US government authorities may be able to access individual data. It may also happen that this data is linked to data from other YouTube or Google services with which you have a user account.
Since YouTube is a subsidiary of Google, there is a joint privacy policy. If you want to learn more about the handling of your data, we recommend the privacy policy at https://policies.google.com/privacy?hl=de.
YouTube Subscribe Button Privacy Policy
We have installed the YouTube Subscribe button on our website. You can usually recognize the button by the classic YouTube logo. The logo shows the words "Subscribe" or "YouTube" in white letters on a red background and the white "Play" icon to the left. However, the button can also be displayed in a different design.
Our YouTube channel always offers you funny, interesting or exciting videos. With the built-in "Subscribe" button, you can subscribe to our channel directly from our website and do not have to go to the YouTube website specifically. In this way, we want to make it as easy as possible for you to access our extensive content. Please note that YouTube may store and process data about you as a result.
When you see a built-in subscribe button on our site, YouTube - according to Google - sets at least one cookie. This cookie stores your IP address and our URL. Also information about your browser, your approximate location and your preset language can YouTube learn so. In our test, the following four cookies were set without being logged into YouTube:
Name: YSC
Value: b9-CV6ojI5311290855Y
Purpose: This cookie registers a unique ID to store statistics of the video watched.
Expiration date: after session end.
Name: PREF
Value: f1=50000000
Purpose: This cookie also registers your unique ID. Google gets statistics about how you use YouTube videos on our website via PREF.
Expiration date: after 8 months
Name: GPS
Value: 1
Purpose: This cookie registers your unique ID on mobile devices to track GPS location.
Expiration date: after 30 minutes
Name: VISITOR_INFO1_LIVE
Value: 31129085595Chz8bagyU
Purpose: This cookie attempts to estimate the user's bandwidth on our web pages (with embedded YouTube video).
Expiration date: after 8 months.
Note: These cookies were set after a test and cannot claim to be complete.
If you are logged into your YouTube account, YouTube can save many of your actions/interactions on our website with the help of cookies and assign them to your YouTube account. YouTube thereby receives, for example, information on how long you surf our site, which browser type you use, which screen resolution you prefer or which actions you perform.
YouTube uses this data on the one hand to improve its own services and offers, and on the other hand to provide analyses and statistics for advertisers (who use Google Ads).
Video Conferencing & Streaming
Video Conferencing & Streaming Privacy Policy Summary
👥 Data subjects: users who use our video conferencing or streaming tool
🤝 Purpose: communication and presentation of content
📓 Data processed: Access statistics that include data such as name, address, contact details, email address, phone number or your IP address. More details can be found at the respective video conferencing or streaming tool used.
📅 Storage period: depending on the video conferencing or streaming tool used
⚖️ Legal basis: Art. 6 para. 1 lit. a DSGVO (Consent), Art. 6 para. 1 lit. f DSGVO (Legitimate Interests), Art. 6 para. 1 lit. b DSGVO (Contract)
What are video conferencing & streaming?
We use software programs that enable us to hold video conferences, online meetings, webinars, display sharing and/or streaming. Video conferencing or streaming involves the simultaneous transmission of information via sound and moving images. With the help of such video conferencing or streaming tools, we can communicate with customers, business partners, clients and also employees quickly and easily over the Internet. Of course, we pay attention to the specified legal framework when selecting the service provider.
Basically, third-party providers can process data as soon as you interact with the software program. Third-party providers of the video conferencing or streaming solutions use your data and metadata for different purposes. For example, the data helps to make the tool more secure and to improve the service. Most of the time, the data may also be used for the third-party provider's own marketing purposes.
Why do we use video conferencing & streaming on our website?
We want to communicate with you, with our customers and business partners, quickly, easily and securely, digitally as well. This works best with video conferencing solutions that are very easy to use. Most tools also work directly via your browser and after just a few clicks you are right in the middle of a video meeting. The tools also offer helpful additional features such as a chat and screen sharing function or the possibility to share content between meeting participants.
What data is processed?
If you participate in our video conference or in a streaming, data about you will also be processed and stored on the servers of the respective service provider.
Exactly what data is stored depends on the solutions used. Each provider stores and processes different and varying amounts of data. But as a rule, most providers store your name, your address, contact data such as your email address or your phone number, and your IP address. Furthermore, information about the device you are using, usage data such as which websites you visit, when you visit a website or which buttons you click on may also be stored. Data that is shared within the video conference (photos, videos, texts) may also be stored.
Duration of data processing
We will inform you about the duration of data processing below in connection with the service used, provided we have further information on this. In general, we only process personal data for as long as is absolutely necessary for the provision of our services and products. It may be that the provider stores data from you according to its own specifications, over which we then have no influence.
Right of objection
You always have the right to information, correction and deletion of your personal data. If you have any questions, you can also contact the responsible persons of the video conferencing or streaming tool used at any time. Contact details can be found either in our specific privacy policy or on the website of the respective provider.
You can delete, disable, or manage cookies that providers use for their functions in your browser. Depending on which browser you use, this works in different ways. Please note, however, that all functions may then no longer work as usual.
Legal basis
If you have consented that data from you can be processed and stored by the video or streaming solution, this consent is considered the legal basis for the data processing (Art. 6 (1) lit. a DSGVO). In addition, we may also offer a video conference as part of our services if this has been contractually agreed with you in advance (Art. 6 (1) lit. b DSGVO). In principle, your data will also be stored and processed on the basis of our legitimate interest (Art. 6 (1) lit. f DSGVO) in fast and good communication with you or other customers and business partners, but only if you have at least consented. Most video or streaming solutions also set cookies in your browser to store data. That is why we recommend that you read our privacy text about cookies carefully and view the privacy policy or cookie policy of the respective service provider.
For information on specific videoconferencing and streaming solutions, see the following sections, if available.
Recruiting Tools Privacy Policy
Recruiting Tools Privacy Policy Summary
👥 Data subjects: Users who process an application procedure online or use a recruiting tool
🤝 Purpose: Processing of an application procedure
📓 Data processed: Data such as name, address, contact details, e-mail address or your telephone number. More details can be found in the respective recruiting tool used.
📅 Storage period: if the application is successful, until the end of the employment relationship. Otherwise, the data will be deleted after the application process.
⚖️ Legal basis: Art. 6 para. 1 lit. a DSGVO (consent), Art. 6 para. 1 lit. b DSGVO (contract), Art. 9 para. 2 lit. a. DSGVO (processing of special categories)
What are recruiting tools?
Various companies offer software programs that can significantly facilitate an application process. Most systems offer filter options, for example, to search databases of potential candidates. This allows us to quickly and efficiently find employees who fit our company. Both online forms and recruiting tools transmit, store and manage personal data about you. In this general text, we refer not only to recruiting tools, but also to the classic application process by e-mail or online form. More detailed information on the recruiting tools can be found in the privacy statements of the respective providers.
Why do we use recruiting tools?
For the search for suitable applicants and for the administration of all application documents, we use software programs and platforms that specialize in application management, taking into account all legal guidelines. So-called recruiting tools usually facilitate the application process, as the software takes over many administrative tasks and optimizes processes in the application process. In some cases, this enables us to find suitable employees for our company more quickly.
For the conditions of the recruiting procedures, please refer in detail to the respective job advertisements.
What data is processed?
When you apply to us, you must of course also provide us with data about yourself so that we can also assess the application accordingly. Exactly what information you provide to us depends on the job posting or the information required in the online form.
As a rule, this involves data such as your name, address, date of birth and proof of your qualifications required for the job. However, during the process of applying for a job, not only the usual personal data, such as name or address, may be transmitted, but also information about your health or ethnic origin may be requested, so that we and you can exercise the rights related to labor law, social security and social protection, and at the same time comply with the corresponding obligations. These data are called special category data.
Via the online form, the data or your application will be sent to us in encrypted form. Alternatively, you can also send your application to us by e-mail. If you choose this option, the data will be transmitted in encrypted form, but will not be stored in encrypted form by the server that sends and receives it.
Duration of data processing
In the event of a successful application, the data you provide may be processed by us for an employment relationship. If the application does not meet the expectations, we delete the data received. Even if you withdraw your application, this data will be deleted. If you agree to be included in our applicant pool, we will store your data collected in this context until you leave the applicant pool. The same rules apply to the withdrawal as to the revocation of your consent.
Right of objection
You also always have the right and the possibility to revoke your consent. So that we can still answer possible questions about the application and fulfill our obligations to provide proof, the data will be deleted after 6 months at the latest. We archive invoices for possible travel expense reimbursements due to tax law requirements.
Legal basis
If we include you in our application pool, this will happen on the basis of your consent (Art. 6 para. 1 lit. a DSGVO). We would like to point out that your consent to our application pool is voluntary, has no influence on the application process and you have the option to revoke your consent at any time.
In the case of the protection of vital interests, the data processing is carried out in accordance with Art. 9 para. 2 lit. c. DSGVO. For the purposes of health care, occupational medicine, medical diagnosis, health or social care or treatment, or for the management of health or social care systems and services, the processing of personal data is carried out in accordance with Art. 9 (2) lit. h. DSGVO. If you voluntarily provide special category data, the processing is based on Art. 9 (2) lit. a. DSGVO.
Information on the specific recruiting tools - if available - can be found in the following sections.
BambooHR Privacy Policy
We use the cloud solution BambooHR for applications and personnel management. The service provider is Bamboo HR LLC, 335 South 560 West Lindon, UT 84042-1911, USA. Bamboo HR hosts its servers in Ireland, in the European Economic Area. Standard data protection clauses approved by the EU have been concluded as subject to appropriate safeguards to ensure an adequate level of protection and to enforce data subjects' rights when data is transferred. BambooHR's privacy policy can be found at https://www.bamboohr.com/privacy-policy/.
Facebook Jobs Privacy Policy
We use the job management tool Facebook Jobs. The service provider is the American company Meta Platforms Inc. The company Meta Platforms Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland is responsible for the European region.
Facebook also processes data in the USA, among other places. We would like to point out that according to the opinion of the European Court of Justice, there is currently no adequate level of protection for the transfer of data to the USA. This may be associated with various risks for the legality and security of data processing.
Facebook uses standard contractual clauses approved by the EU Commission (= Art. 46. para. 2 and 3 DSGVO) as the basis for data processing at recipients located in third countries (outside the European Union, Iceland, Liechtenstein, Norway, i.e. in particular in the USA) or a data transfer there. These clauses oblige Facebook to comply with the EU level of data protection when processing relevant data outside the EU as well. These clauses are based on an implementing decision of the EU Commission. You can find the decision and the clauses here, among other places: https://ec.europa.eu/germany/news/20210604-datentransfers-eu_de.
You can learn more about the data processed through the use of Facebook in the privacy policy at https://www.facebook.com/policy.php.
LinkedIn Recruiter Privacy Policy
We use the recruiting tool LinkedIn Recruiter on our website. The service provider is the American company LinkedIn Corporation, 2029 Stierlin Court, Mountain View, CA 94043, USA.
LinkedIn also processes data in the USA, among other places. We would like to point out that according to the opinion of the European Court of Justice, there is currently no adequate level of protection for the transfer of data to the USA. This may be associated with various risks for the legality and security of data processing.
As a basis for data processing at recipients located in third countries (outside the European Union, Iceland, Liechtenstein, Norway, i.e. in particular in the USA) or a data transfer there, LinkedIn uses standard contractual clauses approved by the EU Commission (= Art. 46. para. 2 and 3 DSGVO). These clauses oblige LinkedIn to comply with the EU level of data protection when processing relevant data outside the EU as well. These clauses are based on an implementing decision of the EU Commission. You can find the decision and the clauses here, among other places: https://ec.europa.eu/germany/news/20210604-datentransfers-eu_de.
You can learn more about the data processed through the use of LinkedIn Recruiter in the privacy policy at https://de.linkedin.com/legal/privacy-policy.
Stepstone Privacy Policy
We use StepStone, an applicant management software. The service provider is the Austrian company StepStone Österreich GmbH, Prinz-Eugen-Straße 8-10, A-1040 Vienna, Austria. You can learn more about the data processed through the use of StepStone in the privacy policy at https://www.stepstone.at/Ueber-StepStone/rechtliche-hinweise/datenschutzerklarung/.
Xing E-Recruiting Privacy Policy
We use the recruiting tool Xing E-Recruiting on our website. The service provider is the German company New Work SE, Dammtorstraße 30, 20354 Hamburg, Germany. You can learn more about the data processed through the use of Xing E-Recruiting in the privacy policy at https://privacy.xing.com/de/datenschutzerklaerung.
Custom Google Search Privacy Policy
Custom Google Search Privacy Policy Summary
👥 Data subjects: visitors to the website
🤝 Purpose: optimization of our service
📓 Data processed: Data such as IP address and search terms entered are stored by Google
More details can be found below in this privacy policy.
📅 Storage period: the storage period varies depending on the data stored
⚖️ Legal basis: Art. 6 para. 1 lit. a DSGVO (Consent), Art. 6 para. 1 lit. f DSGVO (Legitimate Interests)
What is Google Custom Search?
We have integrated the Google custom search plug-in on our website. Google is the largest and best-known search engine in the world and is operated by the US company Google Inc. The company Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for the European area. Through the custom Google search, data from you may be transferred to Google. In this privacy policy, we inform you why we use this plug-in, what data is processed and how you can manage or prevent this data transfer.
Custom Google Search plugin is a Google search bar directly on our website. The search takes place like on www.google.com, only the search results focus on our content and products or on a limited search circle.
Why do we use Google custom search on our website?
A website with a lot of interesting content often grows so large that it is possible to lose track of it all. Over time, we have also accumulated a lot of valuable material and as part of our service, we want you to find our content as quickly and easily as possible. Custom Google search makes finding interesting content a breeze. The built-in Google plug-in improves the overall quality of our website and makes searching easier for you.
What data is stored by Google Custom Search?
Through the custom Google search, data from you will only be transferred to Google if you actively use the Google search built into our website. This means that only when you enter a search term in the search bar and then confirm this term (e.g. click "Enter"), in addition to the search term, your IP address is also sent to Google, stored and processed there. Based on the cookies set (such as 1P_JAR), it can be assumed that Google also receives data on website usage. If you search for content during your visit to our website using the built-in Google search function and are logged in with your Google account at the same time, Google can also assign the collected data to your Google account. As the website operator, we have no influence on what Google does with the collected data or how Google processes the data.
The following cookies are set in your browser when you use Google Custom Search and are not signed in with a Google Account:
Name: 1P_JAR
Value: 2020-01-27-13311290855-5
Purpose: This cookie collects statistics about website usage and measures conversions. For example, a conversion occurs when a user becomes a buyer. The cookie is also used to display relevant ads to users.
Expiration date: after one month.
Name: CONSENT
Value: WP.282f52311290855-9
Purpose: The cookie stores the status of a user's consent to use various Google services. CONSENT is also used for security purposes to verify users and protect user data from unauthorized attacks.
Expiration date: after 18 years.
Name: NID
Value: 196=pwIo3B5fHr-8
Purpose: NID is used by Google to match ads to your Google searches. With the help of the cookie, Google "remembers" your entered search queries or your previous interaction with ads. This way you always get customized ads.
Expiration date: after 6 months
Note: This list cannot claim to be complete, as Google also changes the choice of its cookies again and again.
How long and where is the data stored?
Google servers are distributed all over the world. Since Google is an American company, most of the data is stored on American servers. At https://www.google.com/about/datacenters/inside/locations/?hl=de you can see exactly where the Google servers are located.
Your data is distributed on different physical data carriers. This means that the data can be accessed more quickly and is better protected against possible manipulation. Google also has appropriate emergency programs for your data. If, for example, there are internal technical problems at Google and servers stop working as a result, the risk of service interruption and data loss still remains low.
Depending on the data involved, Google stores it for different lengths of time. Some data you can delete yourself, others are automatically deleted or anonymized by Google. However, there is also data that Google stores longer if this is necessary for legal or business reasons.
How can I delete my data or prevent data storage?
According to the European Union data protection law, you have the right to access, update, delete or restrict your data. There is some data that you can delete at any time. If you have a Google account, you can delete data about your web activity there or specify that it should be deleted after a certain time.
In your browser, you also have the option to disable cookies, delete them or manage them according to your wishes and preferences. Here you will find instructions for the most important browsers:
Chrome: Delete, enable and manage cookies in Chrome
Safari: Managing cookies and website data with Safari
Firefox: Delete cookies to remove data that websites have placed on your computer
Internet Explorer: Delete and manage cookies
Microsoft Edge: Delete and manage cookies
Legal basis
If you have consented to the use of Google Custom Search, the legal basis of the corresponding data processing is this consent. According to Art. 6 para. 1 lit. a DSGVO (consent), this consent constitutes the legal basis for the processing of personal data as it may occur during the collection by Google Custom Search.
From our side, there is also a legitimate interest to use the Google Custom Search to optimize our online service. The corresponding legal basis for this is Art. 6 para. 1 lit. f DSGVO (Legitimate Interests). Nevertheless, we only use the Google Custom Search if you have given your consent.
We would like to point out that according to the opinion of the European Court of Justice, there is currently no adequate level of protection for the transfer of data to the USA. The data processing is essentially carried out by Google. This may result in data not being processed and stored anonymously. Furthermore, US government authorities may be able to access individual data. It may also happen that this data is linked to data from other Google services where you have a user account.
We hope that we have been able to provide you with the most important information about data processing by Google. If you want to learn more about this, we recommend Google's comprehensive privacy policy at https://policies.google.com/privacy?hl=de.
What is Font Awesome?
We use Font Awesome from the American company Fonticons (307 S. Main St., Suite 202, Bentonville, AR 72712, USA) on our website. When you visit one of our websites, the Font Awesome web font (specifically icons) is loaded via the Font Awesome Content Delivery Network (CDN). This way, the texts or fonts and icons are displayed appropriately on each device. In this privacy policy, we go into more detail about the data storage and data processing by this service.
Icons play an increasingly important role for websites. Font Awesome is a web font specially designed for web designers and web developers. With Font Awesome, for example, icons can be scaled and colored as desired using the CSS stylesheet language. In this way, they replace old image icons. Font Awesome CDN is the easiest way to upload the icons or fonts to your website. For this, we just needed to add a small line of code to our website.
Why do we use Font Awesome on our website?
Font Awesome allows content on our website to be presented in a better way. This makes it easier for you to navigate our website and grasp the content. With the icons you can even sometimes replace whole words and save space. That's especially handy when we optimize content specifically for smartphones. These icons are inserted as HMTL code instead of an image. This allows us to edit the icons with CSS exactly as we want. At the same time, we also improve our loading speed with Font Awesome because it's only HTML elements and not icon images. All these advantages help us to make the website even clearer, fresher and faster for you.
What data is stored by Font Awesome?
Font Awesome Content Delivery Network (CDN) is used to load icons and symbols. CDNs are networks of servers that are distributed around the world, making it possible to quickly load files from nearby locations. Thus, as soon as you access one of our pages, the corresponding icons are also provided by Font Awesome.
In order for the web fonts to load, your browser must connect to the servers of the company Fonticons, Inc. In the process, your IP address is detected. Font Awesome also collects data about which icon files are downloaded and when. Furthermore, technical data such as your browser version, screen resolution or the time of the page accessed are also transmitted.
For the following reasons, this data is collected and stored:
If your browser does not allow web fonts, a default font of your PC will be used automatically. As far as we know at the moment, no cookies are set. We are in contact with Font Awesome's privacy department and will let you know as soon as we learn more.
How long and where is the data stored?
Font Awesome stores data about Content Delivery Network usage on servers also located in the United States of America. However, the CDN servers are located around the world and store user data wherever you are. In identifiable form, the data is usually stored for only a few weeks. Aggregated statistics about usage from the CDNs may be stored longer. Personal data is not included here.
How can I delete my data or prevent data storage?
Font Awesome does not, to the best of our knowledge, store any personal data about the content delivery networks. Unfortunately, if you do not want data to be stored about the icons you use, you will not be able to visit our website. If your browser does not allow web fonts, no data will be transmitted or stored. In this case, the default font of your computer will simply be used.
Legal basis
If you have consented to Font Awesome being used, the legal basis for the corresponding data processing is this consent. According to Art. 6 para. 1 lit. a DSGVO (consent), this consent constitutes the legal basis for the processing of personal data as it may occur during the collection by Font Awesome.
We also have a legitimate interest in using Font Awesome to optimize our online service. The corresponding legal basis for this is Art. 6 para. 1 lit. f DSGVO (Legitimate Interests). Nevertheless, we only use Font Awesome if you have given your consent.
We would like to point out that according to the opinion of the European Court of Justice, there is currently no adequate level of protection for data transfer to the USA. The data processing is essentially carried out by Font Awesome. This may result in data not being processed and stored anonymously. Furthermore, US government authorities may have access to individual data. It is also possible that this data may be linked to data from possible other Font Awesome services where you have a user account.
If you would like to learn more about Font Awesome and how they handle data, we encourage you to visit their privacy policy at https://fontawesome.com/privacy and their help page at https://fontawesome.com/help.
Google Fonts Local Privacy Policy
On our website we use Google Fonts of the company Google Inc. For the European area the company Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible. We have embedded the Google fonts locally, i.e. on our web server - not on Google's servers. This means that there is no connection to Google servers and thus no data transfer or storage.
What are Google Fonts?
Google Fonts used to be called Google Web Fonts. This is an interactive directory of over 800 fonts that Google provides for free. With Google Fonts, you could use fonts without uploading them to your own server. However, in order to prevent any information transfer to Google servers in this regard, we have downloaded the fonts to our server. This way we act privacy compliant and do not send any data to Google Fonts.
Google Maps Privacy Policy
Google Maps Privacy Policy Summary
👥 Data subject: Visitors to the website
🤝 Purpose: Optimization of our service
📓 Data processed: Data such as search terms entered, your IP address, and also latitude/longitude coordinates.
More details can be found further down in this privacy policy.
📅 Storage period: depending on the data stored
⚖️ Legal basis: Art. 6 para. 1 lit. a DSGVO (Consent), Art. 6 para. 1 lit. f DSGVO (Legitimate Interests)
What is Google Maps?
We use Google Maps of the company Google Inc. on our website. For the European area the company Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all Google services. Google Maps allows us to better show you locations and thus adapt our service to your needs. By using Google Maps, data is transmitted to Google and stored on Google servers. Here we will now go into more detail about what Google Maps is, why we use this Google service, what data is stored and how you can prevent this.
Google Maps is an Internet mapping service from the Google company. With Google Maps, you can search for exact locations of cities, landmarks, accommodations, or businesses online using a PC, tablet, or app. If companies are represented on Google My Business, other information about the company is displayed in addition to the location. To show how to get there, map sections of a location can be embedded in a website using HTML code. Google Maps shows the earth's surface as a street map or as an aerial or satellite image. Thanks to the Street View images and the high-quality satellite images, very accurate representations are possible.
Why do we use Google Maps on our website?
All our efforts on this site are aimed at providing you with a useful and meaningful time on our website. By integrating Google Maps, we can provide you with the most important information about various locations. You can see at a glance where we are located. The directions always show you the best or fastest way to us. You can get the directions for routes by car, by public transport, on foot or by bike. For us, providing Google Maps is part of our customer service.
What data is stored by Google Maps?
In order for Google Maps to fully offer its service, the company must record and store data from you. This includes the search terms entered, your IP address and also the latitude and longitude coordinates. If you use the route planner function, the start address entered is also stored. However, this data storage happens on the websites of Google Maps. We can only inform you about this, but have no influence. Since we have integrated Google Maps into our website, Google sets at least one cookie (name: NID) in your browser. This cookie stores data about your user behavior. Google uses this data primarily to optimize its own services and to provide individual, personalized advertising for you.
The following cookie is set in your browser due to the integration of Google Maps:
Name: NID
Value: 188=h26c1Ktha7fCQTx8rXgLyATyITJ311290855-5
Purpose: NID is used by Google to match ads to your Google searches. With the help of the cookie, Google "remembers" your most frequently entered search queries or your previous interaction with ads. This way, you will always get tailored ads. The cookie contains a unique ID that Google uses to collect your personal settings for advertising purposes.
Expiration date: after 6 months
Note: We cannot guarantee the completeness of the stored data. Especially when using cookies, changes can never be ruled out. In order to identify the cookie NID, a separate test page was created, where only Google Maps was integrated.
How long and where is the data stored?
Google servers are located in data centers around the world. However, most servers are located in America. For this reason, your data is also increasingly stored in the USA. Here you can read exactly where the Google data centers are located: https://www.google.com/about/datacenters/inside/locations/?hl=de
Google distributes the data on different data carriers. This means that the data can be retrieved more quickly and is better protected against any attempts at manipulation. Each data center also has special emergency programs. If, for example, there are problems with Google's hardware or a natural disaster paralyzes the servers, the data will pretty much remain protected anyway.
Google stores some data for a set period of time. For other data, Google only offers the option to delete it manually. Furthermore, the company also anonymizes information (such as advertising data) in server logs by deleting part of the IP address and cookie information after 9 and 18 months, respectively.
How can I delete my data or prevent data storage?
With the automatic deletion of location and activity data introduced in 2019, location and web/app activity information will be stored for either 3 or 18 months - depending on your decision - and then deleted. In addition, you can also manually delete this data from your history at any time via your Google account. If you want to completely prevent your location tracking, you need to pause the "Web and App Activity" section in Google Account. Click "Data and personalization" and then click the "Activity setting" option. Here you can turn the activities on or off.
In your browser, you can also disable, delete or manage individual cookies. Depending on which browser you use, this always works slightly differently. The following instructions show how to manage cookies in your browser:
Chrome: Delete, enable and manage cookies in Chrome
Safari: Managing cookies and website data with Safari
Firefox: Delete cookies to remove data that websites have placed on your computer
Internet Explorer: Delete and manage cookies
Microsoft Edge: Delete and manage cookies
If you generally do not want cookies, you can set your browser so that it always informs you when a cookie is to be set. This way, you can decide for each individual cookie whether you allow it or not.
Please note that when using this tool, data from you may also be stored and processed outside the EU. Most third countries (including the USA) are not considered secure under current European data protection law. Data to insecure third countries may therefore not simply be transferred, stored and processed there unless there are suitable safeguards (such as EU standard contractual clauses) between us and the non-European service provider.
Legal basis
If you have consented to Google Maps being used, the legal basis for the corresponding data processing is this consent. According to Art. 6 para. 1 lit. a DSGVO (consent), this consent constitutes the legal basis for the processing of personal data as it may occur during the collection by Google Maps.
We also have a legitimate interest in using Google Maps to optimize our online service. The corresponding legal basis for this is Art. 6 para. 1 lit. f DSGVO (Legitimate Interests). Nevertheless, we only use Google Maps if you have given your consent.
We would like to point out that according to the opinion of the European Court of Justice, there is currently no adequate level of protection for the transfer of data to the USA. The data processing is essentially carried out by Google Maps. This may result in data not being processed and stored anonymously. Furthermore, US government authorities may be able to access individual data. It may also happen that this data is linked to data from other Google services where you have a user account.
If you would like to learn more about Google's data processing, we recommend that you read the company's in-house privacy policy at https://policies.google.com/privacy?hl=de.
Google reCAPTCHA Privacy Policy
Google reCAPTCHA Privacy Policy Summary
👥 Data subjects: visitors to the website
🤝 Purpose: optimization of our service performance and protection against cyber attacks
📓 Data processed: Data such as IP address, browser information, your operating system, limited location and usage data
More details can be found below in this privacy policy.
📅 Storage period: depending on the stored data
⚖️ Legal basis: Art. 6 para. 1 lit. a DSGVO (Consent), Art. 6 para. 1 lit. f DSGVO (Legitimate Interests)
What is reCAPTCHA?
Our primary goal is to secure and protect our website for you and for us in the best possible way. To ensure this, we use Google reCAPTCHA from the company Google Inc. For the European area, the company Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all Google services. With reCAPTCHA we can determine whether you are really a flesh and blood human being and not a robot or other spam software. By spam we mean any unsolicited information sent to us electronically. With the classic CAPTCHAS, you usually had to solve text or image puzzles to verify the information. With reCAPTCHA from Google, we usually don't have to bother you with such puzzles. Here, in most cases, it is enough to simply check a box to confirm that you are not a bot. With the new Invisible reCAPTCHA version, you don't even have to set a checkmark anymore. How this works exactly and especially which data is used for this, you will learn in the course of this privacy policy.
reCAPTCHA is a free captcha service from Google that protects websites from spam software and abuse by non-human visitors. The most common use of this service is when you fill out forms on the Internet. A captcha service is a kind of automatic Turing test, designed to ensure that an action on the Internet is performed by a human and not by a bot. In the classic Turing test (named after computer scientist Alan Turing), a human determines the distinction between a bot and a human. In captchas, the computer or a software program also does this. Classic captchas work with small tasks that are easy for humans to solve, but present significant difficulties for machines. With reCAPTCHA, you no longer have to actively solve puzzles. The tool uses modern risk techniques to distinguish humans from bots. Here, you only need to check the "I am not a robot" text box, or with Invisible reCAPTCHA, even that is no longer necessary. With reCAPTCHA, a JavaScript element is included in the source code and then the tool runs in the background and analyzes your user behavior. From these user actions, the software calculates a so-called captcha score. Google uses this score to calculate even before the captcha is entered how likely you are to be a human. reCAPTCHA or captchas in general are always used when bots could manipulate or abuse certain actions (such as registrations, surveys, etc.).
Why do we use reCAPTCHA on our website?
We only want to welcome flesh and blood people on our site. Bots or spam software of any kind can safely stay at home. That's why we pull out all the stops to protect ourselves and offer the best possible user experience for you. For this reason we use Google reCAPTCHA from Google. This way we can be pretty sure that we remain a "bot-free" website. By using reCAPTCHA, data is sent to Google to determine whether you are actually human. reCAPTCHA is therefore used to ensure the security of our website and, by extension, your security. For example, without reCAPTCHA, it could happen that a bot registers as many e-mail addresses as possible during registration in order to "spam" forums or blogs with unwanted advertising content. With reCAPTCHA we can avoid such bot attacks.
What data is stored by reCAPTCHA?
reCAPTCHA collects personal data from users to determine whether the actions on our website really come from people. Thus, the IP address and other data required by Google for the reCAPTCHA service may be sent to Google. IP addresses are almost always shortened beforehand within the member states of the EU or other contracting states to the Agreement on the European Economic Area before the data ends up on a server in the USA. The IP address is not combined with other data from Google unless you are logged in with your Google account while using reCAPTCHA. First, the reCAPTCHA algorithm checks whether Google cookies from other Google services (YouTube. Gmail, etc.) are already placed on your browser. Then, reCAPTCHA places an additional cookie on your browser and captures a snapshot of your browser window.
The following list of collected browser and user data does not claim to be complete. Rather, they are examples of data that, to our knowledge, are processed by Google.
It is undisputed that Google uses and analyzes this data even before you click the "I am not a robot" checkbox. With the Invisible reCAPTCHA version, even the ticking is omitted and the entire recognition process runs in the background. How much and which data Google stores exactly, Google does not tell you in detail.
The following cookies are used by reCAPTCHA: Here we refer to the reCAPTCHA demo version from Google at https://www.google.com/recaptcha/api2/demo. All of these cookies require a unique identifier for tracking purposes. Here is a list of cookies that Google reCAPTCHA has set on the demo version:
Name: IDE
Value: WqTUmlnmv_qXyi_DGNPLESKnRNrpgXoy1K-pAZtAkMbHI-311290855-8
Purpose: This cookie is set by the DoubleClick company (also owned by Google) to register and report a user's actions on the website when dealing with advertisements. In this way, advertising effectiveness can be measured and appropriate optimization measures can be taken. IDE is stored in browsers under the domain doubleclick.net.
Expiration date: after one year.
Name: 1P_JAR
Value: 2019-5-14-12
Purpose: This cookie collects statistics about website usage and measures conversions. For example, a conversion occurs when a user becomes a buyer. The cookie is also used to display relevant advertisements to users. Furthermore, the cookie can be used to avoid that a user sees the same ad more than once.
Expiration date: after one month
Name: ANID
Value: U7j1v3dZa3112908550xgZFmiqWppRWKOr
Purpose: We could not find out much info about this cookie. Google's privacy policy mentions the cookie in the context of "advertising cookies" such as "DSID", "FLC", "AID", "TAID". ANID is stored at domain google.com.
Expiration date: after 9 months.
Name: CONSENT
Value: YES+AT.en+20150628-20-0
Purpose: The cookie stores the status of a user's consent to use various services from Google. CONSENT is also used for security purposes to verify users, prevent credential fraud, and protect user data from unauthorized attacks.
Expiration date: after 19 years.
Name: NID
Value: 0WmuWqy311290855zILzqV_nmt3sDXwPeM5Q
Purpose: NID is used by Google to customize ads to your Google searches. With the help of the cookie, Google "remembers" your most frequently entered search queries or your previous interaction with ads. This way, you always get tailored ads. The cookie contains a unique ID to collect personal settings of the user for advertising purposes.
Expiration date: after 6 months.
Name: DV
Value: gEAABBCjJMXcI0dSAAAANbqc311290855-4
Purpose: Once you have checked the "I am not a robot" box, this cookie will be set. The cookie is used by Google Analytics for personalized advertising. DV collects information in anonymous form and is further used to make user distinctions.
Expiration date: after 10 minutes.
Note: This list cannot claim to be exhaustive, as Google's experience shows that it changes its choice of cookies time and again.
How long and where is the data stored?
By inserting reCAPTCHA, data is transferred from you to the Google server. Where exactly this data is stored, Google does not make clear, even after repeated inquiries. Without having received confirmation from Google, it can be assumed that data such as mouse interaction, time spent on the website or language settings are stored on Google's European or American servers. The IP address that your browser transmits to Google is generally not merged with other Google data from other Google services. However, if you are logged into your Google account while using the reCAPTCHA plug-in, the data will be merged. The deviating data protection provisions of the Google company apply to this.
How can I delete my data or prevent data storage?
If you do not want any data about you and your behavior to be transmitted to Google, you must log out of Google completely and delete all Google cookies before you visit our website or use the reCAPTCHA software. Basically, as soon as you visit our site, the data is automatically transmitted to Google. To delete this data again, you must contact Google support at https://support.google.com/?hl=de&tid=311290855.
Thus, by using our website, you consent to the automatic collection, processing and use of data by Google LLC and its agents.
Please note that when using this tool, data from you may also be stored and processed outside the EU. Most third countries (including the USA) are not considered secure under current European data protection law. Data to insecure third countries may therefore not simply be transferred, stored and processed there unless there are suitable safeguards (such as EU standard contractual clauses) between us and the non-European service provider.
Legal basis
If you have consented to Google reCAPTCHA being used, the legal basis for the corresponding data processing is this consent. According to Art. 6 para. 1 lit. a DSGVO (consent), this consent constitutes the legal basis for the processing of personal data as it may occur during the collection by Google reCAPTCHA.
We also have a legitimate interest in using Google reCAPTCHA to optimize our online service and make it more secure. The corresponding legal basis for this is Art. 6 para. 1 lit. f DSGVO (Legitimate Interests). Nevertheless, we only use Google reCAPTCHA if you have given your consent.
We would like to point out that according to the opinion of the European Court of Justice, there is currently no adequate level of protection for the transfer of data to the USA. The data processing is essentially carried out by Google reCAPTCHA. This may result in data not being processed and stored anonymously. Furthermore, US government authorities may be able to access individual data. It may also happen that this data is linked to data from other Google services where you have a user account.
You can learn a bit more about reCAPTCHA on Google's web developer page at https://developers.google.com/recaptcha/. Google does go into more detail here about the technical development of reCAPTCHA, but you will search in vain for precise information about data storage and privacy-related topics there as well. A good overview of the basic use of data at Google can be found in the in-house privacy policy at https://www.google.com/intl/de/policies/privacy/.
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Source: Created with AdSimple
LocaFox GmbH
Latest update: April 27, 2022
